Content Specialist | Social Storyteller

Locale Property Group; Melbourne; Hybride; AUD 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Creative ownership

Collaborative team

Résumé du poste

Locale Property Group is seeking a Content Specialist | Social Storyteller to own the social strategy for Locale Homes. You will turn insights into engaging, social-first content across national markets, collaborating with designers, editors, and marketing experts to build a genuine audience that follows and converts.

You’ll drive creative concepts, formats, and campaigns, balancing organic growth with paid strategies, and staying ahead of trends to keep Locale Homes top of mind in a competitive

Qualifications

• Proven experience developing and executing successful social media strategies.
• Demonstrable TikTok success with growth and results.
• Strong storytelling instincts for social content.
• Understanding of TikTok, Instagram and other platforms.
• Experience directing content production.
• Understanding organic and paid social for outcomes.
• Creative eye with strong visual judgement.
• Analytical mindset focused on performance data.
• Willingness to challenge the status quo and push boundaries.

Responsabilités

• Own our social presence. Develop and execute the social and content strategy for Locale Homes across our national markets.
• Tell stories worth watching. Turn customer insights and moments into engaging social-first content.
• Make TikTok a growth channel. Apply platform knowledge to earn attention.
• Lead the creative. Develop concepts, formats, hooks and campaigns that stand out.
• Connect organic and paid. Collaborate with performance marketing to build audiences.
• Get creative with the team. Work with designers and editors to bring ideas to life.
• Test, learn and improve. Use performance insights to optimise content.
• Stay ahead of the curve with emerging trends and formats.

Connaissances

Social strategy

Storytelling

TikTok growth

Content production

Collaboration

Analytics

Description du poste

We're looking for a storyteller who knows how to make people stop scrolling.

Someone who sees a story where others see a sales pitch. Who knows what makes content worth watching, sharing and following. And who understands that great social content doesn't just build an audience — it builds a business.

At Locale Property Group, we're serious about social.

We're a fast-growing property group operating across three states and three brands, and we're investing in the people, creativity and production capability to become a benchmark for social in our industry.

Now we're looking for an experienced Content Specialist | Social Storyteller to take ownership of social for Locale Homes and help us get there.

We're looking for a storyteller who knows how to make people stop scrolling.

Someone who sees a story where others see a sales pitch. Who knows what makes content worth watching, sharing and following. And who understands that great social content doesn't just build an audience — it builds a business.

At Locale Property Group, we're serious about social.

We're a fast-growing property group operating across three states and three brands, and we're investing in the people, creativity and production capability to become a benchmark for social in our industry.

Now we're looking for an experienced Content Specialist | Social Storyteller to take ownership of social for Locale Homes and help us get there.

The opportunity

Locale Homes is changing the way Australians build their first homes.

We're an independent, customer-first building broker helping people navigate finance, land and builders with confidence.

But let's face it. Property isn't the easiest category to make exciting on social.

We're not selling fashion, food or the latest must-have product. We're helping people make one of the biggest financial decisions of their lives.

And that's exactly what makes this opportunity interesting.

We need someone who can find the stories, personalities, insights and moments that make people care.

Someone who can turn complex information into compelling content, bring fresh creative thinking to our channels and build an audience that genuinely wants to follow us.

This isn't a role where you'll simply be handed a content calendar to fill.

You’ll have ownership of our social strategy, creative direction and content execution, with the freedom to experiment, challenge ideas and make your mark.

And you won’t be doing it alone. You’ll have the support of a graphic designer, video editor, performance marketing specialists and a wider marketing team that genuinely values content.

What you'll be doing

• Own our social presence. Develop and execute the social and content strategy for Locale Homes across our national markets.




• Tell stories worth watching. Turn customer insights, industry topics, team personalities and everyday moments into engaging, social-first content.




• Make TikTok a growth channel. Bring proven platform knowledge, creative instincts and a deep understanding of what earns attention.




• Lead the creative. Develop concepts, formats, hooks and campaigns that make Locale stand out in a crowded feed.




• Connect organic and paid. Work closely with our performance marketing team to create content that builds audiences and drives enquiries.




• Get creative with the team. Collaborate with our graphic designer, video editor and wider marketing team to bring ideas to life.




• Test, learn and improve. Use performance insights to understand what's working, what's not and what we should try next.




• Stay ahead of the curve. Keep us moving with emerging trends, platforms, formats and creator behaviours.

What we're looking for

We're looking for someone who has already demonstrated they know how to grow brands through social.

You’ll bring:

• Proven experience developing and executing successful social media and content strategies.




• Demonstrable TikTok success. We want to see accounts you've grown, content you've created and results you've achieved.




• Strong storytelling instincts and the ability to turn everyday topics into engaging content.




• An excellent understanding of what works across TikTok, Instagram and other social platforms.




• Experience developing creative concepts and directing content production.




• An understanding of how organic and paid social work together to drive commercial outcomes.




• A creative eye, strong visual judgement and an instinct for what will resonate with an audience.




• An analytical mindset. You care about the numbers behind the content, not just how it looks.




• The confidence to bring new ideas, challenge the status quo and push creative boundaries.




• A collaborative approach and the ability to work with different teams and personalities.

Property experience isn't essential. In fact, we'd love to hear from people who have built engaging social audiences in other industries.

What matters is your ability to find the story, make it compelling and deliver results.

Why Locale?

Because we believe in what you do.

You won't need to convince us that social media matters.

We already know it does, and we're investing accordingly.

Here’s what you can expect:

• Real creative ownership. The opportunity to shape the social presence of a growing national brand.




• A business that backs marketing. Content isn't an afterthought here. It's a core part of our growth strategy.




• A team around you. Work alongside designers, editors, marketers and performance specialists who are invested in producing great work.




• Room to experiment. We want fresh ideas, bold thinking and a willingness to try things differently.




• Meaningful impact. See how your work contributes to brand growth, audience engagement and real business outcomes.




• An ambitious environment. Join a growing business with big plans and the appetite to make them happen.

We're not looking for someone to simply maintain our social channels.

We're looking for someone who can help make Locale a brand people genuinely want to follow.

Role Location Flexibility

We're a Perth-headquartered business looking for exceptional social and content talent, and we know the right person might be in Melbourne.

We're open to someone who wants to relocate to Perth or remain based in Melbourne, working in our VIC-based office with regular travel to our Perth office (approximately once a month) to collaborate with our marketing and sales team.

You’ll have the opportunity to own the social presence of a growing national brand, with the support of an established marketing team and the flexibility to make the role work from Melbourne.