Activation Executive

Goodman Fielder; Sydney; On-site; AUD 70,000 - 90,000; Full time

Job summary

Goodman Fielder is seeking an Activation Executive to bring its iconic Australian brands to life across Retail and Foodservice channels. You will sit at the intersection of Marketing, Sales, Category and Customer teams, driving activation that moves from concept to execution and delivers measurable market impact.

In this role you will lead activation strategies, bring campaigns to life in-store and through trade channels, manage agency partners, and leverage shopper insights to drive growth

Qualifications

• 3+ years in Shopper Marketing, Brand Marketing, Category Management or Sales within FMCG.
• Experience working with cross-functional stakeholders and external agencies.
• Strong project management with attention to detail.
• Commercial mindset with ability to analyse results and identify opportunities.
• Excellent relationship-building and communication skills.

Responsibilities

• Lead the execution of Retail and Foodservice activation strategies.
• Bring marketing campaigns to life in store and through trade channels.
• Partner with Sales teams to deliver customer-focused initiatives.
• Manage end-to-end activation projects, agency relationships and POS execution.
• Turn shopper and market insights into actionable growth opportunities.
• Evaluate campaign performance and optimise future initiatives.
• Develop innovative POS solutions balancing impact and quality.
• Build strong internal and external stakeholder relationships.

Skills

Shopper Marketing

Brand Marketing

Category Management

Sales

Job description

Activation Executive | Bring Brands to Life and Drive Growth

Ready to turn strategy into action and create campaigns that shoppers can't ignore?

At Goodman Fielder, we make some of Australia's most loved food brands, and we're looking for an Activation Executive to help bring them to life across Retail and Foodservice channels.

This is an exciting opportunity for a commercially minded marketer, category specialist, shopper marketer or sales professional who loves seeing ideas move from concept to execution and delivers measurable results in market.

Why You'll Love This Role

You’ll sit at the intersection of Marketing, Sales, Category and Customer teams, leading the activation of campaigns that influence shopper behaviour, drive market share growth and strengthen our brands where it matters most.

From launching innovative in-store activations to building trade programs, managing agency partners and leveraging shopper insights, you’ll play a pivotal role in driving commercial outcomes across a portfolio of iconic brands.

What You'll Be Doing

• Lead the execution of Retail and Foodservice activation strategies
• Bring marketing campaigns to life in store and through trade channels
• Partner with Sales teams to deliver customer-focused initiatives
• Manage end-to-end activation projects, agency relationships and POS execution
• Turn shopper and market insights into actionable growth opportunities
• Evaluate campaign performance and recommend future optimisations
• Develop innovative POS solutions that balance impact, quality and return
• Build strong internal and external stakeholder relationships to achieve outstanding results

About You

You are naturally curious, highly organised and passionate about bringing brands to life.

You’ll likely bring:

• 3+ years' experience in Shopper Marketing, Brand Marketing, Category Management or Sales within FMCG
• Strong project management capabilities with exceptional attention to detail
• Experience working with cross-functional stakeholders and external agencies
• A commercial mindset with the ability to analyse results and identify opportunities
• Excellent relationship-building and communication skills
• A proactive approach and hunger to make a genuine impact

Make Your Mark

If you're looking for a role where you can influence strategy, drive execution, work on well-known brands and see the direct impact of your work on business performance, we'd love to hear from you.

Join us and help shape the future of some of Australia's most iconic food brands.