Brand Activation Lead: Campaigns, Events & Retail

JDE Peet's; North Sydney; Presencial; AUD 90.000 - 120.000; Tempo integral

Resumo da vaga

JDE Peet’s in Australia is seeking a Brand Activation Specialist to join our Marketing Team and bring our iconic coffee brands to life across Moccona, L’OR and Campos. You will deliver shopper and consumer activation campaigns, manage budgets and timelines, coordinate with agencies and retail partners, and help launch new products and promotions that engage shoppers across Australia.

This hands-on role requires at least 3 years in brand activation and a proven track record of executing campaigns

Qualificações

• At least 3 years' experience in Brand Activation, Shopper Marketing, Brand Marketing, Customer Marketing or a similar FMCG marketing role. Proven experience delivering campaigns and activations from planning through to execution.
• Strong project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience working with agencies, retail media, promotions, events or in-store activation.
• Strong communication and stakeholder management skills.
• Commercial acumen and an interest in understanding shopper and consumer behaviour.
• Experience within FMCG, consumer goods, beverage, retail, or other fast-paced customer-focused industries is desirable. Exposure to major Australian retailers such as Woolworths and Coles would be an advantage.

Responsabilidades

• Deliver engaging shopper and consumer activation campaigns across multiple channels.
• Execute retail media, promotional and in-store marketing programs.
• Support innovation launches and key brand initiatives.
• Coordinate sampling, experiential and event activations.
• Brief and manage agency partners to ensure outstanding execution.
• Manage campaign timelines, budgets and approvals.
• Track campaign performance and identify opportunities to optimise future activity.
• Partner closely with Sales, Category, Marketing and external stakeholders to drive successful outcomes.

Conhecimentos

Brand Activation

Project management

Stakeholder management

Descrição da vaga

JDE Peet’s in Australia is seeking a Brand Activation Specialist to join our Marketing Team and bring our iconic coffee brands to life across Moccona, L’OR and Campos. You will deliver shopper and consumer activation campaigns, manage budgets and timelines, coordinate with agencies and retail partners, and help launch new products and promotions that engage shoppers across Australia.

This hands-on role requires at least 3 years in brand activation and a proven track record of executing campaigns