Omni-Channel Brand Activation Lead (Hybrid)

Goodman Fielder Pty Limited; Sydney; Hybride; AUD 90 000 - 120 000; Plein temps

Résumé du poste

Goodman Fielder is seeking an experienced Brand Activation Manager in Sydney to lead Omni Channel activation strategies across Retail and food service channels. You will partner with Marketing, Category, Sales and agencies to deliver compelling go-to-market executions for iconic brands such as Wonder, Helga's and JUST.

You will drive end-to-end activation planning, leverage shopper insights, and manage key stakeholder relationships to maximise ROI and commercial outcomes, while contributing to

Qualifications

• 4+ years' experience in Shopper, Brand, Sales or Category roles within FMCG.
• Experience working with shopper data and insights.
• Strong internal and external stakeholder management (essential).
• Agency experience highly regarded.
• Commercially and analytically strong, with the ability to translate insight into clear actions and measurable impact.

Responsabilités

• Lead the execution of retail go-to-market priorities, owning end-to-end activation planning and delivery across major marketing campaigns and the Retail activation calendar in partnership with Portfolio, Marketing and Sales teams.
• Develop and deliver customer and channel activations that bring the brand to life, drive consideration and conversion, and support customer-specific initiatives.
• Leverage data and shopper insights to shape activation strategy and inform real-time decisions, optimise performance, and maximise commercial value, ROI and overall business outcomes.
• Build and manage strong cross-functional and external agency relationships to ensure best-in-class execution and alignment across the value chain.
• Deliver projects with excellence using robust project management disciplines, while demonstrating strong commercial acumen and end-to-end value chain thinking.
• Evaluate in-market performance, optimise processes, develop efficient structural POS solutions, and contribute to the Activation Centre of Excellence to drive continuous improvement and better ways of working.

Connaissances

Activation strategy

Data & insights

Stakeholder management

Agency experience

Commercial & analytical thinking

Description du poste

Goodman Fielder is seeking an experienced Brand Activation Manager in Sydney to lead Omni Channel activation strategies across Retail and food service channels. You will partner with Marketing, Category, Sales and agencies to deliver compelling go-to-market executions for iconic brands such as Wonder, Helga's and JUST.

You will drive end-to-end activation planning, leverage shopper insights, and manage key stakeholder relationships to maximise ROI and commercial outcomes, while contributing to