Brand & Activation Coordinator — Growth & Experiential

Diageo Americas; Sydney; On-site; AUD 80,000 - 100,000; Full time

Job summary

Diageo is seeking an Assistant Brand & Activation Manager to support the development and execution of brand plans, activations, and consumer experiences in our Sydney HQ. You will collaborate with Brand and Activation Managers, Retail Activation, Sales, Finance, Insights, and agencies to drive growth and commercial performance.

The role emphasizes insights, performance tracking, cross-functional coordination, and adherence to responsible marketing standards while delivering impactful campaigns

Qualifications

• 1-4 years in FMCG marketing, brand management, customer marketing, or activation.
• Experience supporting campaigns, events, or commercial projects.
• Exposure to agency management is advantageous.
• Experience within consumer goods, beverages, retail, or hospitality is valued.

Responsibilities

• Support the development and execution of annual brand plans and activation programs.
• Coordinate packaging updates, creative development, and campaign approvals.
• Deliver consumer activations, events, sponsorships, and experiential programs.
• Gather and analyze consumer, customer, and market data to inform decisions.
• Coordinate cross-functional project teams and manage external agencies.

Skills

FMCG marketing experience

Brand management

Campaign management

Activation & events

Agency management

Job description

Diageo is seeking an Assistant Brand & Activation Manager to support the development and execution of brand plans, activations, and consumer experiences in our Sydney HQ. You will collaborate with Brand and Activation Managers, Retail Activation, Sales, Finance, Insights, and agencies to drive growth and commercial performance.

The role emphasizes insights, performance tracking, cross-functional coordination, and adherence to responsible marketing standards while delivering impactful campaigns