Trade Activation Manager

George Weston Foods; Melbourne; On-site; AUD 80,000 - 100,000; Full time

Benefits offered by this job

Equal opportunity employer

Support for accessibility needs

Job summary

A leading food manufacturer based in Docklands, Victoria is seeking a Trade Activation Manager to join their marketing team. This role focuses on executing below-the-line marketing strategies within the Corporate Grocery or Independent Grocery channels. Candidates should have tertiary qualifications in marketing and demonstrated experience in trade marketing, as well as strong stakeholder management skills. The position offers a full-time employment type.

Qualifications

• Demonstrated experience in trade, brand, or customer marketing.
• Minimum of 2-3 years of relevant experience.

Responsibilities

• Develop and deliver channel-specific trade marketing campaigns.
• Manage creative agencies and execution partners.
• Partner with sales to deliver best-in-class activation.
• Coordinate with Coles 360, Cartology or Metcash as relevant.

Skills

Stakeholder management

Communication skills

Attention to detail

Planning and time management

Education

Tertiary qualifications in marketing, business or similar

Tools

Coles 360

Cartology

Citrus Ad

Job description

Overview

We are hiring for two separate Trade Activation Manager roles to join our marketing team, both based at our Docklands office:

• Trade Activation Manager - Corporate Grocery
• Trade Activation Manager - Independent Grocery

Each role is individually responsible for executing below-the-line (BTL) marketing strategies within their assigned channel. You’ll be the key activation lead for either our Corporate Grocery portfolio (e.g. Coles, Woolworths) or our Independents network (e.g. Metcash, Foodland, Drakes). You’ll work closely with brand teams, sales, agencies and retail media partners to activate trade plans that connect our brands with customers and drive shopper conversion.

Responsibilities

• Develop and deliver channel-specific trade marketing campaigns
• Manage creative agencies and execution partners
• Partner with sales to deliver best-in-class activation
• Coordinate with Coles 360, Cartology or Metcash as relevant
• Track ROI and deliver post-activity reviews and reporting
• Collaborate across marketing, category and commercial teams
• Grocery role includes Citrus Ad; Independents role includes trade expos and AFL activations
• Each role manages its own budget and campaign calendar

About You

• Tertiary qualifications in marketing, business or similar
• Demonstrated experience in trade, brand, or customer marketing
• Strong stakeholder management and communication skills
• Familiarity with Coles 360, Cartology or Citrus Ad (for Grocery)
• Experience with independents or sponsorship activation (for Independents)
• Strong attention to detail, planning and time management
• A drive to execute great brand experiences at the shelf or in-store
• Minimum of 2-3 years of relevant experience

Applications

To apply for this opportunity, please submit your resume and cover letter by clicking on the ‘Apply' button.

At DON and George Weston Foods, we are an equal opportunity employer. We embrace inclusion and diversity and celebrate what makes us unique. We are committed to the principles of equal employment opportunity and the provision of a safe and healthy work environment. We can support accessibility needs in our recruitment process; please email [e-mail] with your requirements.

Applicants for this position may be required to undertake pre-employment screening tests including a pre-employment medical, drug and alcohol tests, and a security/background check, which may also include a criminal record check. Proof of eligibility to work is required for all successful applicants.

Please note only shortlisted candidates will be contacted.

About Us

GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 60 sites. GWF’s product range includes leading brands of breads, baked goods, smallgoods, flour, milled products, and animal feed. GWF’s business units include Tip Top, DON, MAURI, and Jasol. DON’s heritage goes back to the late 1800s and we produce ham, bacon, salami, smallgoods, and fresh pork. We take pride in our skills, techniques, and brands, which have evolved over more than a century; we’ve grown from a small family business to become one of Australia’s largest food manufacturers, now part of the GWF group.

DON is a leading Australian employer with offices and facilities across the country. We provide a safe and supportive environment where everyone can achieve their full potential.

Employment details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Manufacturing

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