Branch Manager: Equipment Hire Growth Leader

Coates; Canning; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Performance incentives

Tool-of-trade vehicle

Employee discounts

Paid parental leave

Novated leasing and salary sacrifice

Job summary

Coates is seeking a Branch Manager for our Welshpool branch in Western Australia. Lead a high-performing, customer-focused team, drive safety and operational excellence, and manage branch performance including revenue and fleet utilization.

You will nurture customer relationships, oversee fleet readiness, and collaborate with regional teams to deliver consistent service and growth opportunities. This is a hands-on leadership role with autonomy and strong support from a leading equipment hire

Qualifications

• Experience leading equipment hire or operational teams.
• Proven ability to coach and develop people to achieve strong results.
• Commercial confidence with budgets, KPIs and P&L responsibility.
• Customer-first mindset and ability to build trusted relationships.
• Strong problem-solving, judgement and decision-making in fast-paced environments.
• Clear communication and proficient computer literacy (MS Office, CRM).
• Commitment to safety, teamwork and customer service standards.

Responsibilities

• Lead, coach and develop a customer-focused team that lives our One Team mindset.
• Set the standard for safety, accountability and operational excellence across the branch.
• Drive branch performance across revenue, profitability, fleet utilisation, availability and customer satisfaction.
• Build strong relationships with existing customers and identify opportunities to grow the business.
• Oversee fleet, workshop and asset readiness so equipment is safe and reliable.
• Manage budgets, P&L performance and key branch metrics with data-driven decisions.
• Ensure compliance with Zero Harm standards and Coates procedures.
• Partner with regional and support teams to deliver consistent service and continuous improvement.

Skills

Leadership

Team development

Budget & P&L

Customer relationships

Problem solving

Communication

MS Office / CRM

Tools

Microsoft Office

CRM system

Job description

Coates is seeking a Branch Manager for our Welshpool branch in Western Australia. Lead a high-performing, customer-focused team, drive safety and operational excellence, and manage branch performance including revenue and fleet utilization.

You will nurture customer relationships, oversee fleet readiness, and collaborate with regional teams to deliver consistent service and growth opportunities. This is a hands-on leadership role with autonomy and strong support from a leading equipment hire