B2B Tech PR & Content Marketing Lead — Inbound Growth

Bondi Golf & Diggers Club; Sydney; Presencial; AUD 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Generous vacation

Brand-new laptop

Bonuses

Resumo da oferta

Plan A Technologies is seeking a PR & Content Marketing Specialist to spearhead our brand narrative and accelerate inbound growth in the B2B tech space. You will craft compelling content that builds authority, manages media relations, and develops client-facing collateral.

This role demands fluency in English, a proven storytelling track record, and the ability to drive content across emails, blogs, social platforms, and white papers while maximizing ROI and industry recognition.

Qualificações

• 5+ years in PR, content marketing or journalism.
• B2B tech marketing experience is a plus.
• Flawless English prose, ability to shift between leadership and conversational copy.
• Portfolio showing emails, blogs, social content, and campaigns.

Responsabilidades

• Shape the brand narrative and content strategy across major digital channels.
• Craft client-facing collateral—proposals, brochures, and campaigns—to drive high-value leads.
• Develop media relations by pitching journalists, bloggers, and influencers.
• Author white papers, op-eds, and infographics on technology trends.
• Create social content that drives engagement and industry conversation.
• Apply on-page SEO best practices to improve content rankings.
• Identify award opportunities and draft compelling applications.
• Track metrics (open rates, CTRs, conversions) to optimize ROI.

Conhecimentos

Proven experience in PR/content маркет

Flawless English prose

Full-funnel content mastery

Descrição da oferta de emprego

Plan A Technologies is seeking a PR & Content Marketing Specialist to spearhead our brand narrative and accelerate inbound growth in the B2B tech space. You will craft compelling content that builds authority, manages media relations, and develops client-facing collateral.

This role demands fluency in English, a proven storytelling track record, and the ability to drive content across emails, blogs, social platforms, and white papers while maximizing ROI and industry recognition.