Part-Time Marketing & Content Specialist (Brand-Driven)

My Marketing Department; Sydney; Remote; AUD 90,000 - 130,000; Full time

Job summary

Plan A Technologies is seeking a talented PR & Content Marketing Specialist to spearhead our brand narrative and accelerate inbound growth in the B2B tech space. You will craft compelling stories across blogs, emails, social and long-form content, co‑author and execute our content strategy, and build relationships with journalists and influencers.

The role requires 5+ years of experience, flawless English prose, a proven portfolio, SEO fluency, and the ability to drive campaigns from concept to

Qualifications

• 5+ years of dedicated experience in PR, content marketing, or journalism.
• Strong English prose with the versatility to switch between thought leadership and engaging copy.
• Portfolio across emails, blogs, social media, and long-form campaigns showing measurable results.
• Solid SEO understanding and keyword integration.

Responsibilities

• Shape the brand narrative and execute the content strategy across major digital channels.
• Craft high-impact collateral including proposals, brochures, and campaigns to capture high-value leads.
• Secure high-tier earned media by building relationships with journalists, tech bloggers, and influencers.
• Author white papers, op-eds, and narrative-driven infographics on cutting-edge technology trends.
• Develop social content to amplify brand voice and spark industry conversation.
• Apply SEO best practices to ensure content ranks high and cuts through digital noise.
• Identify and draft applications for industry awards to cement market leadership.
• Track and analyse key performance metrics (open rates, CTRs, conversions) to optimise outreach and ROI.

Skills

PR & Content Marketing

Journalism

English prose

B2B tech marketing

Job description

PR & Content Marketing Specialist

Plan A Technologies is seeking a talented PR & Content Marketing Specialist to spearhead our brand narrative and accelerate inbound growth. If you are a master storyteller who thrives at the intersection of B2B tech and creative media, we want you.

We are looking for a prolific writer with 5+ years of experience transforming complex technology concepts into compelling, high‑conversion narratives. In this role, you won't just chase headlines—you will strategically craft content that builds authority, commands attention, and turns readers into revenue.

• Shape the Narrative: Co‑author and execute our overarching brand and content strategy across all major digital channels.
• Drive Inbound Growth: Craft high‑impact, client‑facing collateral—including proposals, brochures, and targeted campaigns—designed to capture and convert high‑value leads.
• Media Relations & Pitching: Secure high‑tier earned media by building relationships with journalists, tech bloggers, and industry influencers.
• Thought Leadership: Author deep‑dive white papers, sharp op‑eds, and narrative‑driven infographics on cutting‑edge technology trends.
• Social & Virality: Develop punchy, high‑engagement content tailored for social platforms to amplify our brand voice and spark industry conversation.
• SEO Optimization: Apply robust on‑page optimisation best practices to ensure our content ranks high and cuts through the digital noise.
• Award Recognition: Identify, draft, and submit compelling applications for industry awards to cement Plan A’s market leadership.
• Data‑Driven Iteration: Track and analyse key performance metrics (open rates, CTRs, conversions) to relentlessly optimise outreach and ROI.

What You Bring

• Proven Experience: 5+ years of dedicated experience in PR, content marketing, or journalism. Deep experience in B2B tech marketing is a massive plus.
• Exemplary Craftsmanship: Flawless English prose with the versatility to switch seamlessly between authoritative thought leadership and snappy, conversational copy.
• Full‑Funnel Content Mastery: A portfolio demonstrating success across emails, blogs, social media, and long‑form digital campaigns that measurably move the needle.
• SEO Fluency: A strong grasp of search intent, keyword integration, and content optimisation strategies.
• Agility & Ownership: The organisational horsepower to manage multiple high‑priority campaigns simultaneously in a fast‑paced environment without sacrificing attention to detail.

ABOUT THE COMPANY / BENEFITS

Plan A Technologies is a global engineering firm created to solve the toughest tech challenges facing today’s businesses. Founded by software entrepreneurs Aron Ezra and Slav Kulik, Plan A helps organisations analyse their tech ecosystem to identify exactly what needs to be improved across their products and infrastructure—and then builds the solutions to fix it.

Rather than offering theoretical ideas or software that never launches, Plan A combines elite engineering talent with custom‑built, proprietary AI agents to deliver fast, secure, production‑ready solutions. Its capabilities span proprietary AI agent deployment, custom software development, application modernization, data platforms, cloud migrations, systems integration, and practical technical advice.

With more than 500 successful product deployments completed worldwide, Plan A helps organisations of every size—from ambitious start‑ups to global enterprises—to modernise their systems, automate complex operations, and stay ahead of the technology curve.

Work From Home 100% of the time, or come into one of our global offices. Up to you.