PR & Content Marketing Specialist

Plan A Technologies, Inc.; Sydney; Hybrid; AUD 90,000 - 150,000; Full time

Benefits offered by this job

Vacation

Brand New Laptop

Job summary

Plan A Technologies is seeking a talented PR & Content Marketing Specialist to lead our brand narrative and accelerate inbound growth. You will transform complex technology concepts into compelling, high-conversion stories for a global B2B audience.

This role combines journalism craftsmanship with strategic content development across campaigns, proposals, and thought leadership. You’ll craft narratives for blogs, white papers, press materials, and social channels, optimize content for SEO, and

Qualifications

• 5+ years in PR, content marketing, or journalism.
• Exceptional English prose with versatile tone.
• Portfolio showing B2B tech content that drives results.
• Experience across emails, blogs, social, and long-form campaigns.
• Strong SEO and content optimization knowledge.

Responsibilities

• Shape the Narrative: co-author and execute brand and content strategy across digital channels.
• Drive Inbound Growth: craft client-facing collateral to capture high-value leads.
• Media Relations: secure earned media by building journalist relationships.
• Thought Leadership: author white papers, op-eds, and trend-driven visuals.
• Social & Virality: create engaging content for social platforms to spark conversation.
• SEO Optimization: apply on-page SEO to boost content visibility.
• Award Applications: draft submissions for industry accolades.
• Data-Driven Iteration: track metrics to optimize outreach and ROI.

Skills

PR & Content Marketing

Journalism

English writing

Job description

JOB OVERVIEW

Plan A Technologies is seeking a talentedPR & Content Marketing Specialist to spearhead our brand narrative and accelerate inbound growth. If you are a master storyteller who thrives at the intersection of B2B tech and creative media, we want you.
We are looking for a prolific writer with 5+ years of experience transforming complex technology concepts into compelling, high-conversion narratives. In this role, you won't just chase headlines—you will strategically craft content that builds authority, commands attention, and turns readers into revenue.

RESPONSIBILITIES

• Shape the Narrative:Co-author and execute our overarching brand and content strategy across all major digital channels.
• Drive Inbound Growth:Craft high-impact, client-facing collateral—including proposals, brochures, and targeted campaigns—designed to capture and convert high-value leads.
• Media Relations & Pitching:Secure high-tier earned media by building relationships with journalists, tech bloggers, and industry influencers.
• Thought Leadership:Author deep-dive white papers, sharp op-eds, and narrative-driven infographics on cutting-edge technology trends.
• Social & Virality:Develop punchy, high-engagement content tailored for social platforms to amplify our brand voice and spark industry conversation.
• SEO Optimization:Apply robust on-page optimization best practices to ensure our content ranks high and cuts through the digital noise.
• Award Recognition:Identify, draft, and submit compelling applications for industry awards to cement Plan A’s market leadership.
• Data-Driven Iteration: Track and analyze key performance metrics (open rates, CTRs, conversions) to relentlessly optimize outreach and ROI.

What You Bring

• Proven Experience:5+ years of dedicated experience in PR, content marketing, or journalism.Deep experience in B2B tech marketing is a massive plus.
• Exemplary Craftsmanship:Flawless English prose with the versatility to switch seamlessly between authoritative thought leadership and snappy, conversational copy.
• Full-Funnel Content Mastery:A portfolio demonstrating success across emails, blogs, social media, and long-form digital campaigns that measurably move the needle.
• SEO Fluency:A strong grasp of search intent, keyword integration, and content optimization strategies.
• Agility & Ownership:The organizational horsepower to manage multiple high-priority campaigns simultaneously in a fast-paced environment without sacrificing attention to detail.

ABOUT THE COMPANY/BENEFITS
Plan A Technologies is a global engineering firm created to solve the toughest tech challenges facing today’s businesses. Founded by software entrepreneurs Aron Ezra and Slav Kulik, Plan A helps organizations analyze their tech ecosystem to identify exactly what needs to be improved across their products and infrastructure—and then builds the solutions to fix it.
Rather than offering theoretical ideas or software that never launches, Plan A combines elite engineering talent with custom-built, proprietary AI agents to deliver fast, secure, production-ready solutions. Its capabilities span proprietary AI agent deployment, custom software development, application modernization, data platforms, cloud migrations, systems integration, and practical technical advice.
With more than 500 successful product deployments completed worldwide, Plan A helps organizations of every size—from ambitious startups to global enterprises—modernize their systems, automate complex operations, and stay ahead of the technology curve.
Read more about us here: www.PlanAtechnologies.com
Location: Work From Home 100% of the time, or come into one of our global offices. Up to you.
Great colleagues and an upbeat work environment: You'll join an excellent team of supportive engineers and project managers who work hard but don't ever compete with each other.
Benefits:Vacation, Brand New Laptop, and More: You’ll get a generous vacation schedule and other goodies.
If this sounds like you, we'd love to hear from you!