B2B Marketing Manager — Growth, Lifecycle & Ai Campaigns

Amazon Inc.; Sydney; Sur place; AUD 180 000 - 260 000; Plein temps

Résumé du poste

Valiant Finance is seeking a Senior Growth Marketing Manager to own the growth strategy and oversee how we acquire, convert and retain small business customers. You’ll lead a structured experimentation program, own dashboards, and drive performance across paid, organic, and lifecycle channels.

You’ll partner with product, creative, sales, analytics and marketing to shape a scalable growth function and deliver measurable outcomes that compound over time.

Qualifications

• 7+ years in growth, performance or digital marketing, including senior/lead role at a start‑up, scale‑up or growth‑focused agency.
• Set growth strategy, own targets, and prioritise where time and budget go.
• Structured experimentation programmes with data‑driven decision making.
• Understand marketing activity connects to pipeline, revenue, unit economics and CLV, and manage budget accordingly.
• Lead across product, creative, sales, analytics and marketing; align senior stakeholders around a shared growth plan.

Responsabilités

• Define and own the growth roadmap across acquisition, conversion and retention with clear targets tied to business goals.
• Manage paid media and growth budgets, allocating spend across channels for scalable ROI.
• Mentor marketers, agencies and freelancers, raising the team’s testing, measurement and learning bar.
• Collaborate with leadership, sales and product to align growth priorities with commercial objectives.

Connaissances

Growth marketing

Strategic leadership

Experimentation mindset

Commercial acumen

Cross-functional collaboration

Outils

Google Analytics

Salesforce

Mixpanel

Amplitude

SEO tools

SQL

CRM platforms

Description du poste

Job Description

Valiant Finance is an Australian commercial finance platform. In more than 10 years, we've worked with over 30,000 businesses and helped secure $3.0bn+ in funding.

We connect businesses with finance from a panel of 95+ lenders through one simple application, and our embedded finance platform builds finance into the sales channels of manufacturers and resellers.

Are you a strategic, experiment‑driven growth leader who knows how to find the levers that move a business forward and then scale them? Valiant Finance is looking for a Senior Growth Marketing Manager to own our growth strategy and lead how we acquire, convert and retain small business customers. If you think in funnels, set the agenda from your dashboards, and get a kick out of building a testing program that compounds into real commercial results, we want to hear from you.

This opportunity is ideal for an experienced growth or performance leader, agency or in‑house, who wants accountability for outcomes across the full funnel and the chance to shape how a growth function operates.

What We’re Looking For

• Experience: 7+ years in growth, performance or digital marketing, including time in a senior or lead role at a start‑up, scale‑up or growth‑focused agency.
• Strategic Leadership: You set growth strategy, own targets, and make clear prioritisation calls about where time and budget should go.
• Experimentation Mindset: You build and run structured experimentation programmes, not just individual tests, and let the data make the call.
• Commercial Acumen: You understand how marketing activity connects to pipeline, revenue, unit economics and customer lifetime value, and you can manage budget against those outcomes.
• Influence and Collaboration: You lead across product, creative, sales, analytics and marketing, and you can align senior stakeholders around a shared growth plan.

What You’ll Be Doing

• Growth Strategy: Define and own the growth roadmap across acquisition, conversion and retention, with clear targets tied to business goals.
• Budget Ownership: Manage paid media and growth budgets, allocating spend across channels to maximise efficient, scalable return.
• Team Leadership: Mentor and guide marketers, agencies and freelancers, raising the bar on how the team tests, measures and learns.
• Stakeholder Partnership: Work closely with leadership, sales and product to align growth priorities with commercial objectives.

Acquisition

• Paid Growth: Lead strategy and performance across Meta, TikTok, Google (search, display and YouTube) and LinkedIn, owning channel mix, efficiency and scale.
• Channel Expansion: Identify, test and scale new acquisition channels, including programmatic, partnerships, referral and content‑led growth.
• Organic Growth: Shape SEO and content strategy to drive high‑intent traffic.
• Funnel Optimisation: Own the journey from first click to Lead, and from Lead to qualified Opportunity, identifying and fixing the biggest points of drop‑off.
• Experimentation Program: Build and run a prioritised roadmap of A/B and multivariate tests across landing pages, forms, onboarding flows and creative, with a consistent framework for hypotheses, sizing and learnings.
• Creative Direction: Partner with designers and copywriters to set messaging strategy and iterate on assets that convert.

Lifecycle & Retention

• Lifecycle Strategy: Design and optimise email and SMS programmes that nurture Leads, re‑engage dormant prospects and bring customers back for repeat finance.
• Segmentation and Personalisation: Use customer and behavioural data to deliver more relevant communications across the customer lifecycle.

Analytics & Insights

• Measurement: Own growth reporting across the funnel using tools like Google Analytics and Salesforce, and lead improvements to tracking, attribution and data quality.
• Insight to Action: Translate performance data into clear recommendations for leadership, and prioritise the opportunities with the biggest commercial impact.

What You’ll Bring to the Team

• Proven Results: A track record of driving measurable, scalable growth through paid acquisition, CRO and lifecycle marketing, ideally with ownership of significant budgets.
• Leadership Experience: Experience leading people, agencies or cross‑functional initiatives, and building ways of working that others adopt.
• Analytical Strength: Confidence working with data, building reporting, and drawing sound conclusions from test results, including knowing when results aren’t conclusive.
• Full‑Funnel Perspective: A deep understanding of how acquisition, conversion and retention work together to drive lifetime value.
• Communication: The ability to present results and influence decisions at senior level.

Bonus Skills

• Experience with marketing automation or CRM platforms.
• Familiarity with product analytics tools (e.g. Mixpanel, Amplitude) and SEO tools.
• SQL or experience working with data warehouses.
• Basic HTML and CSS for landing page and email tweaks.
• Experience in fintech, lending or B2B/SMB marketing.

Why Join Us?

At Valiant Finance, we're committed to creating an environment where you can thrive. With a focus on innovation and performance, you'll have the autonomy to set direction, test bold ideas, scale what works, and work alongside a team of passionate professionals who care about helping Australian small businesses grow.