B2B Marketing Manager — ABM, Campaigns & Events

Brennan; Sydney; On-site; AUD 120,000 - 170,000; Full time

Job summary

Brennan in Sydney seeks a commercially minded Marketing Manager to own campaign planning and execution, translating strategy into practical, measurable activity. This is a 3-days-in-office role at Barangaroo, Sydney Head Office.

You will lead brand, demand generation, content, events, advertising and ABM campaigns, collaborating with sales and divisional heads to align priorities and materials for revenue growth.

Qualifications

• 5–7 years in B2B marketing, ideally in IT services or technology sectors.
• Proven go-to-market track record with demand generation across events, digital, ABM and content.
• Commercial mindset: able to report on campaign investment, CAC, pipeline and ROI.
• Hands-on experience with Microsoft Dynamics 365 (Customer Insights) or similar, and intermediate+ Excel for reporting.
• Strong PowerPoint and content skills for sales materials such as decks and brochures.
• Excellent written communication and ability to translate complex tech concepts for non-technical audiences.
• Project management skills to run multiple campaigns and manage stakeholders.
• Desirable: MDF/co-marketing experience.

Responsibilities

• Translate marketing strategy into quarterly and annual plans aligned to pipeline targets.
• Plan and deliver integrated campaigns across events, digital, content and target account activity.
• Lead field marketing initiatives including webinars, events and partner activations.
• Collaborate with sales to ensure marketing drives leads, conversations and pipeline.
• Track and report results from leads through to pipeline impact using CRM.

Skills

B2B marketing

Demand generation

ABM

Content creation

Stakeholder management

AI tools

Tools

Microsoft Dynamics 365

Microsoft Copilot

Claude

Job description

Brennan in Sydney seeks a commercially minded Marketing Manager to own campaign planning and execution, translating strategy into practical, measurable activity. This is a 3-days-in-office role at Barangaroo, Sydney Head Office.

You will lead brand, demand generation, content, events, advertising and ABM campaigns, collaborating with sales and divisional heads to align priorities and materials for revenue growth.