Marketing Manager

Brennan; Sydney; On-site; AUD 120,000 - 170,000; Full time

Job summary

Brennan in Sydney seeks a commercially minded Marketing Manager to own campaign planning and execution, translating strategy into practical, measurable activity. This is a 3-days-in-office role at Barangaroo, Sydney Head Office.

You will lead brand, demand generation, content, events, advertising and ABM campaigns, collaborating with sales and divisional heads to align priorities and materials for revenue growth.

Qualifications

• 5–7 years in B2B marketing, ideally in IT services or technology sectors.
• Proven go-to-market track record with demand generation across events, digital, ABM and content.
• Commercial mindset: able to report on campaign investment, CAC, pipeline and ROI.
• Hands-on experience with Microsoft Dynamics 365 (Customer Insights) or similar, and intermediate+ Excel for reporting.
• Strong PowerPoint and content skills for sales materials such as decks and brochures.
• Excellent written communication and ability to translate complex tech concepts for non-technical audiences.
• Project management skills to run multiple campaigns and manage stakeholders.
• Desirable: MDF/co-marketing experience.

Responsibilities

• Translate marketing strategy into quarterly and annual plans aligned to pipeline targets.
• Plan and deliver integrated campaigns across events, digital, content and target account activity.
• Lead field marketing initiatives including webinars, events and partner activations.
• Collaborate with sales to ensure marketing drives leads, conversations and pipeline.
• Track and report results from leads through to pipeline impact using CRM.

Skills

B2B marketing

Demand generation

ABM

Content creation

Stakeholder management

AI tools

Tools

Microsoft Dynamics 365

Microsoft Copilot

Claude

Job description

Brennan. Where true performance thrives.

At Brennan, we believe thathowtechnology is delivered is every bit as important aswhatthe technology is. We focus on creating real and relevant value for customers with solutions that fit their specific needs and always reflect their true interests.

It’s a claim backed by ourTrue Performance System– a way of working engineered to get us closer, and deliver better, for our customers and their actual experience of technology.

Why join Brennan

True performance for our customers starts with a true belief in our people.
It’s why we’ve structured our business to help our teams, and their talents, shine bright. It's why we’ve created a workplace where people of all backgrounds, beliefs and experiences are welcomed and empowered. And it’s why we’ve built an organisation where real innovation makes a genuine impact and generates true rewards for our team members.

True rewards

In addition to competitive remuneration, Brennan offers extensive benefits, including:

• Training and certification bonuses
• Culture Awards that recognise excellence
• Brennan Daredevils – our annual, all-expenses paid trip awarded to our top performers and outstanding contributors
• Vibrant, fun social activities
• An environment that embraces learning and development

The Role

We’re looking for a commercially minded Marketing Manager to join our Sydney Head Office and take ownership of campaign planning and execution, translating strategy into practical, measurable activity. This is 3 days a work in the office (ideally Monday, Wednesday and Thursday) in Barangaroo.

This is a hands-on, full-stack role where you’ll lead brand, demand generation, content, events, advertising and the integrated campaign framework that supports ABM — all of it focused on two things: winning new customers and growing the ones we already have.


You’ll work day-to-day with our Account Based Marketing Manager, Content Writer, Events Manager and Marketing Coordinator, bringing our GTM, campaigns and sales content to life. You’ll also collaborate closely with Brennan’s Divisional Heads, SMEs and sales to align activity and customer-facing materials to commercial priorities.

AI and automation are part of how Brennan gets things done. You'll use tools like Microsoft Copilot and Claude every day to ideate, analyse and research, and you'll keep experimenting to find ways to do more with more.

Key Responsibilities:

• Translate marketing strategy into clear quarterly and annual plans aligned to pipeline targets
• Plan and deliver integrated campaigns across events, digital, content, and targeted account activity
• Lead field marketing initiatives including webinars, roundtables, industry events (e.g. Gartner), and partner activations
• Work closely with sales to ensure marketing activity drives leads, conversations, and pipeline
• Use past campaign performance (events, ads, activity) to inform future planning and investment
• Manage targeted digital campaigns (including regional activity such as WA campaigns) to generate demand
• Partner with internal SMEs and external partners to deliver strong, relevant content and campaigns
• Own vendor co-marketing activity, including planning and executing against MDF budgets (primarily Microsoft)
• Track and report on results, from leads through to pipeline impact — using CRM and reporting tools
• Present insights clearly and use data to continuously improve campaign performance

What skills and experience you bring:

• 5–7 years in B2B marketing, ideally in IT services, managed services or technology, with familiarity with the Australian IT services landscape and major vendor partner ecosystems
• Proven go-to-market track record, with strong demand generation across events, digital, ABM and content
• Commercial mindset: able to report on campaign investment and return, and comfortable discussing CAC, pipeline coverage, conversion and ROI, not just activity
• Hands-on Microsoft Dynamics 365 (Customer Insights) or similar, and intermediate+ Excel for insight-led reporting
• Strong PowerPoint and content skills, including creating and governing sales content such as pitch decks, brochures and proposal content
• Excellent written communication, able to brief, edit and write marketing content and turn complex technical concepts into clear narratives for non-technical audiences
• Project management skills to run multiple campaigns at once
• Confident using AI tools (Microsoft Copilot, Claude, ChatGPT or similar) to improve output and efficiency
• Senior stakeholder management
• Desirable: vendor Marketing Development Funds (MDF) and co-marketing experience

Note:As part of our hiring process, you will be required to undertake a National Criminal History Check.

Brennanis an equal opportunity employer.

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