Senior ABM Manager – Enterprise & Government

Brennan; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Health & well-being program

Flexible work arrangements

Learning and development

Recognition program

Job summary

Brennan is seeking an Account Based Marketing Manager to lead ABM strategy targeting Enterprise and Government accounts. You will craft called-upon plays, manage named accounts, and align marketing activities with sales to grow pipeline.

You will work with the Marketing Manager to execute plans and optimise performance. You will use Brennan’s tools and AI capabilities to research accounts, personalise campaigns, and drive engagement across channels, while ensuring brand consistency and

Qualifications

• 5+ years in B2B marketing, with proven ABM experience.
• Strong understanding of Enterprise/Government buying journeys.
• Experience collaborating with sales to translate priorities into campaigns.
• Proficiency with CRM, LinkedIn and marketing automation tools.

Responsibilities

• Develop and manage ABM campaigns for Enterprise and Government accounts.
• Create account plans, messaging, and assets aligned with ICP and buyer journeys.
• Coordinate cross-functional execution across channels and sales.
• Measure pipeline influence and report on ABM performance and insights.
• Lead the sharpening of account intelligence and targeting using data and AI.

Skills

B2B marketing

Account-based marketing

Demand generation

Sales alignment

Tools

CRM

LinkedIn

Marketing automation

ABM platforms

Job description

Brennan is seeking an Account Based Marketing Manager to lead ABM strategy targeting Enterprise and Government accounts. You will craft called-upon plays, manage named accounts, and align marketing activities with sales to grow pipeline.

You will work with the Marketing Manager to execute plans and optimise performance. You will use Brennan’s tools and AI capabilities to research accounts, personalise campaigns, and drive engagement across channels, while ensuring brand consistency and