Marketing Specialist

Credible Contact Solutions Pty Ltd; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Credible Contact Solutions Pty Ltd in Sydney seeks an in-house marketer to own Kaizn's marketing strategy, positioning and campaigns. You will identify market opportunities, plan pricing and promotional activity, and turn advisory content into assets that drive pipeline.

You'll manage content, collaborate with the founder, and lead multi-channel campaigns across email, LinkedIn and paid media, with hands-on HubSpot and CMS experience.

Qualifications

• Tertiary qualification in marketing, communications, business or related field.
• 5+ years in B2B marketing, including at least 2 years running marketing end-to-end as sole or lead marketer.
• Experience marketing complex technology, SaaS or professional services to operational or executive buyers.
• Strong writing and editing skills, with a portfolio of published long-form and social content.
• Hands-on experience with HubSpot and a CMS such as Webflow or WordPress.
• Experience planning and running multi-channel campaigns, including email, LinkedIn and paid media, with measurable pipeline results.
• Experience briefing and managing freelancers, agencies or external partners.
• Comfortable working autonomously with a founder, and turning loose ideas into finished work.

Responsibilities

• Develop and own the annual marketing strategy, plan and budget aligned to revenue targets.
• Define and maintain Kaizn's positioning, messaging and ICPs across core verticals.
• Identify market opportunities by researching market conditions, competitor activity and customer needs.
• Advise the founder on pricing and packaging for Kaizn's services.
• Run the content program: blog, newsletter, reports, LinkedIn and customer stories.
• Brief and manage an external content writer, and edit copy for accuracy and voice.
• Build the founder's presence across channels via LinkedIn and ghostwriting for other platforms.
• Lead search and AI-search visibility (SEO/AEO) with an external partner.
• Plan and run integrated campaigns across email, LinkedIn, paid search and paid social.
• Build lifecycle and nurture email programs in HubSpot.

Skills

B2B marketing

Content marketing

Copywriting

Campaign planning

Brand messaging

Education

Marketing/communications/business degree

Tools

HubSpot

Webflow

WordPress

Job description

Credible Contact Solutions Pty Ltd - Sydney CBD NSW

You'll be Kaizn's in-house marketer, and the person who decides what the brand says and where it says it. That covers strategy, positioning, content, campaigns, events, the website and marketing ops. Put simply, you'll identify market opportunities for Kaizn, and advise on, plan and deliver how we price and promote our advisory and implementation services. The market is crowded with vendors all claiming to do AI. Our job is to be the calm, independent voice that helps buyers cut through it. You'll turn our advisory expertise into content and campaigns that operations leaders actually find useful, then make sure that trust turns into pipeline. You'll work closely with the founder, who is the main voice of the brand, and with our technology partners on co-marketing.

Key responsibilities

• Develop and own the annual marketing strategy, plan and budget, aligned to revenue targets set with the founder
• Define and maintain Kaizn's positioning, messaging and ideal customer profiles across our core verticals
• Identify market opportunities by researching market conditions, competitor activity and customer needs
• Advise the founder on pricing and packaging for Kaizn's services, using market and competitor research
• Run the content program: blog, newsletter, reports, LinkedIn and customer stories
• Brief and manage an external content writer, and edit all copy for accuracy, voice and Australian English
• Build the founder's presence across multiple channels by collaborating on LinkedIn content and ghostwriting for other platforms, such as Substack and Medium
• Lead search and AI-search visibility (SEO and AEO) with our external SEO partner
• Plan and run integrated campaigns across email, LinkedIn, paid search and paid social
• Build lifecycle and nurture email programs in HubSpot

About you

• Tertiary qualification in marketing, communications, business or a related field
• 5+ years in B2B marketing, including at least 2 years running marketing end-to-end as a sole or lead marketer
• Experience marketing complex technology, SaaS or professional services to operational or executive buyers
• Strong writing and editing skills, with a portfolio of published long-form and social content
• Hands-on experience with HubSpot (or a similar marketing automation platform) and a website CMS such as Webflow or WordPress
• Experience planning and running multi-channel campaigns, including email, LinkedIn and paid media, with measurable pipeline results
• Experience briefing and managing freelancers, agencies or external partners
• Comfortable working autonomously with a founder, and turning loose ideas into finished work

About us

Kaizn helps businesses choose, implement and improve their contact centre, CX, AI and communications technology. We're independent advisors first. We compare vendors, validate pricing, tell clients what genuinely fits, and then implement the platform they choose. Our clients run customer conversations at scale: contact centres, collections teams, BPOs, fundraisers, financial services and healthcare providers. Behind us sit 60+ contact centre and CX platform implementations across APAC.