B2B Growth Marketing Manager

Woods & Co; Melbourne; On-site; AUD 90,000 - 115,000; Full time

Benefits offered by this job

Salary 90k–115k AUD + super

Bonus scheme

Office hours 8:00 am – 4:30 pm

Diverse industries exposure

Job summary

Woods & Co Recruitment is seeking a Market Development Manager to lead growth initiatives across Australia, collaborating with sales leadership to identify new markets and opportunities. The role focuses on market research, strategic planning and delivering tangible revenue opportunities across diverse industries.

The position offers an attractive salary package from 90k to 115k AUD plus super and a bonus scheme, with standard Monday to Friday office hours and a collaborative team environment

Qualifications

• Experience in market or growth development within a technical B2B environment.
• Strong ability to identify opportunities and drive commercial outcomes.
• Proficient in market research, targeting decision-makers and developing strategic campaigns.
• Comfortable with data analysis, CRM tools, digital advertising and analytics.

Responsibilities

• Conduct in-depth research on target markets, industries and upcoming projects.
• Identify and engage decision-makers, engineers, contractors and project teams.
• Develop and manage targeted digital campaigns for specific markets and customer needs.
• Collaborate with agencies to create content, landing pages, EDMs and case studies.
• Manage leads through the CRM from initial contact to revenue.
• Analyse campaign performance and refine marketing strategies.

Job description

Woods & Co Recruitment is excited to be recruiting for a Market Development Manager for a leading supplier of technical stainless-steel piping systems across Australia. This role offers a unique opportunity to be at the forefront of growth initiatives, working closely with sales and leadership teams to identify new markets, opportunities and projects that drive business success. If you thrive on market research, strategic planning and making a tangible impact on growth, we want to hear from you.

What’s in it for you?

• Attractive salary package from $90k to $115k + super along with a bonus scheme
• Monday to Friday office hours (8:00 am – 4:30 pm)
• Be part of a dynamic team committed to growth and innovation
• Opportunity to work across diverse industries including commercial plumbing, mechanical services, industrial, fire and construction
• Develop and execute targeted market campaigns to generate genuine sales opportunities
• Play a pivotal role in shaping the company’s demand and pipeline strategies
• Gain exposure to advanced digital marketing tools and analytics
• Enjoy a collaborative environment that values new ideas and initiative

What you’ll do:

• Conduct in-depth research on target markets, industries and upcoming projects
• Identify and engage decision‑makers, engineers, contractors and project teams
• Develop and manage targeted digital campaigns tailored to specific markets and customer needs
• Collaborate with agencies to create compelling content, landing pages, EDMs and case studies
• Manage leads through the CRM, tracking progress from initial contact to revenue
• Analyse campaign performance and continuously refine marketing strategies
• Monitor competitive landscape, market trends and emerging opportunities
• Bring innovative ideas to enhance market positioning and growth

What we’re looking for:

• Strong experience in market or growth development within a technical B2B environment
• Passionate about identifying opportunities and commercial outcomes
• Skilled in market research, targeting decision‑makers and developing strategic campaigns
• Comfortable with data analysis, CRM tools, digital advertising and marketing analytics platforms
• Confident in engaging with sales teams and prospects via phone and email
• Demonstrates initiative, ownership and the ability to work independently
• Quick thinker, test‑and‑learn mindset with a focus on results
• Industry experience in construction, engineering, HVAC, plumbing, fire, mining or manufacturing is highly regarded

Woods & Co recruits across a wide range of roles and industries. If this opportunity isn’t quite right for you, but you’re open to new possibilities, we’d still love to hear from you. Know someone who might be a good fit? Refer them to us and, if we successfully place them in a permanent position, we’ll send you a $250* gift voucher.

Woods & Co Recruitment is committed to creating a positively diverse and inclusive workforce that values all backgrounds and experiences. We do not discriminate and encourage applications from Aboriginal and Torres Strait Islander people, people from culturally and/or linguistically diverse backgrounds, members of the LGBTQI community and people with disability.

Please note only shortlisted candidates will be contacted.