B2B Growth & Market Development Coordinator

Ibex Australia; City of Melbourne; On-site; AUD 60,000 - 90,000; Full time

Job summary

Ibex Australia is seeking a B2B Growth & Market Development Coordinator to identify new markets, lead-gen campaigns and build a robust sales pipeline across commercial plumbing, HVAC, and related sectors. You’ll collaborate with sales, leadership and external agencies to generate demand and turn opportunities into revenue.

You'll research target markets, manage CRM leads, track campaign performance and continuously improve strategies to drive measurable business growth in a technical B2B

Responsibilities

• Researching target markets, industries, companies and upcoming projects
• Identifying the businesses, decision-makers, engineers, contractors, builders and project teams we need to be ad targeting.
• Developing targeted campaigns around specific markets, applications and customer problems
• Building and managing lead-generation campaigns across digital channels
• Working alongside agencies to create landing pages, EDMs (email marketing), campaigns, case studies and other content that have a commercial purpose
• Working closely with BDMs and the sales team to turn marketing activity into genuine opportunities
• Managing leads through the CRM and ensuring opportunities are properly captured and followed up
• Tracking the journey from lead → qualified lead → opportunity → pipeline → revenue
• Analysing campaign performance and continually improving what works in conjunction with the marketing agency.
• Working with the marketing agency when required across areas such as design, photography, video, web development and SEO
• Keeping a close eye on competitors, market movements, customer behaviour and emerging opportunities
• Bringing new ideas to the business rather than waiting to be told what to do
• We want someone who thinks commercially

Job description

B2B Growth & Market Development Coordinator

Find the opportunities. Create the demand. Drive the pipeline.

This isn't a traditional marketing role.

We're looking for someone who sees marketing differently.

At Ibex Australia, we supply technical stainless‑steel piping systems across Australia. Our customers operate across commercial plumbing, mechanical services, industrial, fire, engineering, construction and other project‑driven industries.

Our growth isn't going to come from simply posting more on LinkedIn or making our brochures look better.

What you’ll actually be doing

You’ll work closely with our sales and leadership teams to identify new markets, customers and projects and turn those opportunities into qualified leads and sales pipeline.

You’ll be responsible for:

• Researching target markets, industries, companies and upcoming projects
• Identifying the businesses, decision-makers, engineers, contractors, builders and project teams we need to be ad targeting.
• Developing targeted campaigns around specific markets, applications and customer problems
• Building and managing lead-generation campaigns across digital channels
• Working alongside agencies to create landing pages, EDMs (email marketing), campaigns, case studies and other content that have a commercial purpose
• Working closely with BDMs and the sales team to turn marketing activity into genuine opportunities
• Managing leads through the CRM and ensuring opportunities are properly captured and followed up
• Tracking the journey from lead → qualified lead → opportunity → pipeline → revenue
• Analysing campaign performance and continually improving what works in conjunction with the marketing agency.
• Working with the marketing agency when required across areas such as design, photography, video, web development and SEO
• Keeping a close eye on competitors, market movements, customer behaviour and emerging opportunities
• Bringing new ideas to the business rather than waiting to be told what to do

We want someone who thinks commercially

We don’t want marketing for the sake of marketing.

We want someone who can look at a market such as data centres, commercial plumbing, HVAC, fire or mining and work out who, what, how and when to target

You’ll need to be comfortable getting into the detail, asking questions and understanding how our customers actually buy.

This role will suit you if...

You’re the person who:

• Gets excited by finding an opportunity others haven’t seen
• Naturally thinks about "what’s the commercial opportunity here?"
• Loves researching markets and figuring out who the right people are
• Is comfortable with numbers, data and measuring results
• Is confident using CRM, email marketing, digital advertising and analytics platforms
• Can have a conversation with a salesperson and turn what they’re hearing into a campaign
• Isn’t afraid to pick up the phone and speak to customers or prospects
• Can work independently and take ownership
• Moves quickly and tests ideas rather than spending months planning them
• Wants to see a direct connection between their work and business growth

Experience in a technical B2B environment would be highly regarded, particularly within:

Construction | Engineering | HVAC | Plumbing | Fire | Pumps | Valves | Electrical | Manufacturing | Industrial | Building Products | Mining | Automation

We’re more interested in someone who understands how businesses buy than someone who has simply worked in marketing for a long time.

The challenge

If you’re looking for a role where you’ll spend your days creating social posts, organising branded merchandise and updating a content calendar,this probably isn’t the role for you.

If you want to understand markets, find opportunities, generate demand and see your work turn into sales pipeline...

We’d like to hear from you.

We’d love to hear what you could bring to Ibex.

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