Field Marketing Specialist

MYBOS; Sydney; Hybrid; AUD 70,000 - 110,000; Full time

Job summary

MYBOS, based in Sydney Olympic Park, is seeking a field marketing specialist to own events and field channels both in person and online. You’ll work with sales, product and design to generate qualified leads and drive pipeline across Australia and New Zealand.

You’ll manage quarterly MQL/SAL targets, coordinate roadshows and webinars, and optimize campaigns with AI tools. Willingness to travel interstate and to New Zealand is expected.

Qualifications

• 1–3 years in B2B marketing, ideally field, events or SaaS.
• Hands-on event planning, from concept to follow-up.
• Experience using AI tools (ChatGPT/Claude) in work.
• Understanding of paid ads and GA4 to brief agencies & read results.
• Comfortable with numbers and driving campaign performance.
• Willing to travel interstate and to New Zealand for events.

Responsibilities

• Own quarterly targets for MQLs and SAL from events and field channels.
• Report monthly on MQLs, SAL and pipeline; flag what works.
• Plan and run events calendar: roadshows, conferences, webinars and partner activities.
• Handle event logistics: venues, invites, registrations, booth materials.
• Coordinate co-marketing with partners and associations.
• Run email and LinkedIn campaigns to fill events and support sales.
• Build nurture lists and workflows in HubSpot; brief digital team on ads and pages.

Skills

B2B marketing

Event management

AI tools usage

Paid ads & GA4

Data and analytics

Time management

Tools

HubSpot

GA4

LinkedIn

Zoom/Contrast

A/B testing

Job description

MYBOS | Sydney Olympic Park, hybrid | Full-time

About MYBOS

MYBOS is building management software. Building managers, facility managers, strata managers, committees and property developers use it to run their buildings day to day: maintenance, assets, compliance, residents and contractors in one place.

We're growing across Australia and New Zealand and want a pipeline sales can count on every month. This is a new role in a small marketing team, so you'll get hands-on with every part of field marketing and learn fast.

The role

You'll own our events and field channels, in person and online, and help run the campaigns that bring qualified leads to our sales team. You'll report to the Head of Marketing and work day to day with sales, product, design and our digital team.

What you'll do

Own quarterly targets for MQLs and SAL (sales accepted leads) from events and field channels: roadshows, conferences, webinars and partner activity

Report monthly on MQLs, SAL (sales accepted leads) and pipeline, and flag what's working

Own and grow the events calendar: plan and run roadshows, client and prospect events, industry conferences, association events and webinars, keep sales across what's coming up, and run the follow-up so leads don't go cold

Handle event logistics: venues, invites, registrations, booth and print materials, and getting the right prospects in the room

Support new market activations: local campaigns, events and partner outreach to build awareness and pipeline in new states and regions

Work with sales reps in each state on their target accounts: plan events and local campaigns, create sales materials, and make sure leads get followed up

Coordinate co-marketing with our partners and industry associations to get the most out of those partnerships

Run email and LinkedIn campaigns that fill our events and support sales

Build and manage nurture sequences, lists and workflows in HubSpot

Brief our digital team on paid ads, SEO and website updates, and keep track of their results

Brief design and content for landing pages, ads and emails

Use AI to speed things up: drafting copy, building lists and analysing results

Manage marketing admin: the invoice process with suppliers and finance, plus ordering and stock of branded merch and event giveaways

What you'll bring

1–3 years in B2B marketing, ideally field, events or SaaS

Hands-on event experience, from planning through to follow-up

Already using AI tools like ChatGPT or Claude in your work, and keen to find new ways to use them

Understand paid ads and GA4 well enough to brief an agency and read the results

Comfortable with numbers and keen to learn what drives results

Organised and able to juggle several events and campaigns at once

Able to travel interstate and to New Zealand for events and roadshows when needed

Clear, plain writing

Nice to have

Experience in property, strata, facilities or proptech

An enrichment tool such as Apollo

Website CMS experience: building landing pages and setting up smart content that changes by audience

Webinar platforms such as Contrast or Zoom