Audience Engagement Producer: Podcasts Growth & Strategy

Australian Broadcasting Corporation (ABC)

Sydney

On-site

AUD 111,000 - 122,000

Full time

8 days ago

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Job summary

The Australian Broadcasting Corporation (ABC) Audio on Demand team seeks an Audience Engagement Producer on a contracted 12-month, full-time basis to drive growth and discoverability of ABC podcasts across ABC and third-party platforms, ensuring content reaches new and diverse audiences.

Reporting to the Manager Programming and Strategy, you will lead strategies, use data to identify growth opportunities, and collaborate with content, digital, social and marketing teams to implement, measure and

Qualifications

Experience managing a podcast production slate, including production, promotion, distribution, performance reporting and strategic direction, at a senior level.
Ability to translate data and insights into actions for a production or marketing team to boost audience growth and engagement.
Extensive digital and content optimisation experience including SEO, GEO, metadata, image and display character count optimisation across third-party platforms like Apple, Spotify and YouTube.

Responsibilities

Contribute to strategies for key audio on demand initiatives across multiple digital platforms to attract, grow and engage audio on demand audiences.
Gather and utilise data and insights to identify methods to increase audience growth and engagement opportunities for podcast content across multiple platforms.
Collaborate with managers, content makers, digital, social and marketing teams to strategise, implement, measure and report on the effectiveness of show launch and growth strategies across the AOD slate.