Publicist - Ultimo

Australian Broadcasting Corporation; Sydney; Hybrid; AUD 115,000 - 135,000; Full time

Job summary

Australian Broadcasting Corporation in Sydney is seeking a senior Publicist to join our national Publicity team within the ABC Audiences division. You will lead planning and execution of campaigns promoting ABC’s screen content, audio and news while coordinating with internal teams and external partners for maximum audience reach.

You will manage multiple projects in a fast-paced environment, working with on-screen talent and production partners to deliver campaigns with impact and measurable

Qualifications

• You have strong verbal and written communication skills.
• You are highly organised and can work autonomously within a collaborative, high‑performing team.
• You have proven experience managing multiple projects and stakeholders in fast-paced, matrix environments.

Responsibilities

• Lead the development and execution of national publicity campaigns for ABC’s screen content, audio and news.
• Coordinate interviews, appearances, photo shoots, events and digital initiatives to maximise engagement.
• Manage internal and external stakeholders, including on-screen talent, production partners and media.
• Produce and distribute press kits, media releases, photography and digital assets to support content promotion.
• Monitor audience and media trends to keep campaigns relevant and impactful.

Skills

Digital assets

Social media trends

Earned media

Project management

Stakeholder management

Publicity campaigns

Media contacts

Education

Publicity/Media qualification

Job description

• Permanent, full-time role
• Ultimo Location | Hybrid
• Salary $115,000 + 15.4% ABC Nominated Super

About ABC Audiences

ABC Audiences is made up of a passionate group of marketing, brand, creative, audience experience, UX and audience insights specialists who have audiences at the heart of all they do. They're responsible for leading the ABC’s brand and audience strategies, acquiring and engaging audiences both within our broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to audience insights, branding, acquisition and retention strategies, and communication.

About the Role

Our Publicity & Events team is seeking a senior Publicist to join our national Publicity team of eight, and an integral part of our broader ABC Audiences division. Reporting to the Publicity Manager, you'll lead the planning and execution of innovative campaigns to promote ABC’s screen content, audio, and news. Working at pace across multiple projects, you'll manage internal and external stakeholders, including on-screen talent and production partners, ensuring every campaign is delivered with impact.

Key Responsibilities

• Lead the development and implementation of national publicity campaigns as part of integrated marketing strategies.
• Manage multiple internal and external stakeholders, including on-screen talent, production companies, media, and event partners.
• Coordinate interviews, appearances, photo shoots, events, and digital initiatives to maximise audience engagement.
• Produce and distribute press kits, media releases, photography, and digital assets to support content promotion.
• Monitor audience and media trends to ensure campaigns are relevant, innovative, and impactful.

Position Description

PD ABC PUBLICIST Oct 26.pdf

About You

You are a highly organised, structured communicator with exceptional verbal and written skills, able to work autonomously while thriving in a collaborative, high-performing team. You can see the bigger picture and think strategically, but you're equally comfortable rolling up your sleeves to deliver. You have proven experience managing multiple projects and stakeholders in a fast-paced, matrix environment, and a track record of driving publicity campaigns that generate real audience engagement.

What You’ll Bring

• Skilled in creating digital and social assets with strong knowledge of social media trends and earned media opportunities.
• Strong problem-solving and reputational management, able to prioritise and resolve complex challenges under pressure.
• Highly organised with excellent project, time, and deadline management skills.
• Experienced in managing stakeholders, including internal teams, production partners, and on-screen talent.
• Tertiary qualifications or extensive publicity experience, ideally in media, entertainment, or broadcasting, including emerging platforms.
• Established media contacts highly regarded.
• Commitment to ABC values: inclusive, respectful, integrity-driven, collaborative, and results-focused.

More info

In line with our focus on diversity and inclusion, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQIA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

To request recruitment and selection information in alternate formats, request adjustments, or if you have accessibility requirements please contact [e-mail]