Audience Growth & Insights Marketing Manager

National Museum of Australia; Canberra; On-site; AUD 110,000 - 140,000; Full time

Job summary

The National Museum of Australia in Canberra seeks a high performing, strategic Audience Marketing Manager to define, grow, engage and retain key audiences nationally and internationally. You will own audience personas, segmentation across the customer lifecycle, and campaigns to improve engagement, conversion and loyalty.

Work with cross‑functional teams to align marketing with programs, media and partnerships, manage the marketing budget, and develop value‑added benefits that respond to

Job description

The National Museum of Australia in Canberra seeks a high performing, strategic Audience Marketing Manager to define, grow, engage and retain key audiences nationally and internationally. You will own audience personas, segmentation across the customer lifecycle, and campaigns to improve engagement, conversion and loyalty.

Work with cross‑functional teams to align marketing with programs, media and partnerships, manage the marketing budget, and develop value‑added benefits that respond to