Manager - Marketing - Hybrid

Unity Bank; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Unity Bank in Sydney is seeking a Manager - Marketing to lead a small team and deliver a comprehensive marketing framework, annual plan, budget, and digital channel strategies.

You will manage collateral, conduct market research, prepare management reports, and partner across the organisation to promote member value; a tertiary qualification and proven leadership in financial services are expected.

Qualifications

• Proven leadership abilities and strategic focus.
• Experience managing budgets and developing marketing plans.
• Strong verbal and written communication skills.

Responsibilities

• Develop and implement a comprehensive marketing and brand framework including an annual marketing plan and budget.
• Lead a small marketing team with structures, capabilities, and values.
• Oversee marketing collateral and communications to optimise digital channels.
• Own key marketing projects and support organisational initiatives.
• Conduct market research and post-implementation analysis to align with corporate objectives.
• Prepare and maintain management reports and marketing communications.
• Manage marketing support for events and business development activities.

Skills

Leadership

Budget management

Marketing strategy

Brand management

Communication (verbal & written)

Education

Tertiary qualifications

Job description

MANAGER - MARKETING

YOUR ORGANISATION

At Unity Bank, we believe banking can be a force for good. We are committed to the ongoing promotion and creation of mutual value and striving to make a positive impact for our members and the communities we are part of.

Member focused and values driven, we’re one of Australia’s leading mutually owned banks with over 60,000 members and assets in excess of $3.7 billion.

YOUR OPPORTUNITY

Reporting to the General Manager – Marketing, Impact & Sustainability, and managing a small team, your core responsibilities will encompass:

• Development and implementation of a comprehensive marketing and brand promotion framework, including an annual marketing plan and associated budget, digital campaign strategy and digital channel and social media strategies
• Leadership of a small team of marketing professionals, ensuring appropriate structures, systems, capabilities, competencies and values are developed and maintained
• Management and oversight of marketing collateral and communications with a focus on increasing usage of all digital marketing channels
• Ownership of key marketing projects and support and engagement in relevant organisational initiatives
• Conduct market research and post-implementation analysis to ensure marketing strategies support corporate objectives
• Preparation and maintenance of a comprehensive suite of management reports and marketing communications
• Management of marketing support including collateral production and distribution for scheduled events and business development activities

You'll thrive if you enjoy bringing together strategy, brand, people and purpose to deliver marketing and communications that underpin exceptional member experience.

YOUR PROFILE

With relevant tertiary qualifications and proven success in a similar role, ideally within financial services, you will have exceptional leadership abilities and strong practical knowledge. A strategic focus coupled with a rigorous eye for detail is essential, along with excellent verbal and written communication skills. Proven experience in managing budgets and developing comprehensive marketing plans is also required. Previous experience in the Financial Services industry is desirable.

You will be results-focussed, taking ownership of your own and your teams’ objectives, working collaboratively to improve overall performance. Well-developed interpersonal skills coupled with the ability to influence and engage both internal and external stakeholders at all levels will enable your success in this position. Applied knowledge of ASIC’s RG234 and the Design and Distribution Obligations is preferred.Experience within the mutual banking sector would be highly regarded, but it's not essential.

As a member of the Diversity Council of Australia, we recognise the benefits that diversity brings to our organisation. We strive toward a collaborative culture which capitalises on the diverse skills, backgrounds and experiences of our employees.

You must be a permanent resident or Australian citizen to be considered for this position. Only shortlisted candidates who meet the above criteria will be contacted.