Product Marketing Specialist

Charterhouse; Sydney; On-site; AUD 126,000 - 154,000; Full time

Job summary

Charterhouse in Australia is seeking a Senior Product Marketing professional to own go-to-market for prioritised products. Based in Sydney or Brisbane, you will lead strategy, messaging and campaigns, collaborating across marketing, sales and product to drive demand and pipeline growth.

You will create compelling value propositions, integrate content across channels, and leverage AI tools to enhance research and content production while measuring performance against revenue targets.

Qualifications

• Strong product marketing skills including audience segmentation, positioning, messaging, launch planning and integrated campaigns.
• Proactive and adaptable with practical AI skills to improve research, content creation and campaign delivery.
• Ability to translate complex financial and advisory offerings into clear messaging.

Responsibilities

• Lead product marketing strategy, from prioritising opportunities and defining target audiences through to positioning, campaign delivery and performance measurement.
• Develop compelling value propositions and product messaging that reflect client needs and align with the broader brand and service offering.
• Integrate product marketing into wider marketing plans across content, digital channels, social media, paid campaigns, events and communications.
• Plan and deliver integrated go-to-market campaigns that generate demand for priority products and services.
• Create campaign content, marketing assets and sales enablement materials to support engagement, conversion and pipeline growth.
• Develop targeted sector campaigns and reusable marketing resources to support partner outreach and strengthen market presence.
• Collaborate with product strategy and go-to-market teams on quarterly priorities, translating commercial objectives into market-ready propositions while sharing customer and competitor insights.
• Leverage AI tools to streamline research and content production, while tracking campaign performance against revenue, pipeline, product adoption and cross-selling objectives.

Skills

Product marketing

Audience segmentation

Positioning

Messaging

Campaign planning

Campaign delivery

AI skills

Brand compliance

Stakeholder management

Analytical thinking

Job description

• 12 month fixed term contract, newly created role and potential extension
• $140,000 package
• Based in Sydney or Brisbane

• 12 month fixed term contract, newly created role and potential extension
• $140,000 package
• Based in Sydney or Brisbane

Drive the value proposition for prioritised products in collaboration with the marketing function and the Go to Market team for this financial organisation.

About the role:

• Lead product marketing strategy, from prioritising opportunities and defining target audiences through to positioning, campaign delivery and performance measurement.
• Develop compelling value propositions and product messaging that reflect client needs and align with the broader brand and service offering.
• Integrate product marketing into wider marketing plans across content, digital channels, social media, paid campaigns, events and communications.
• Plan and deliver integrated go‑to‑market campaigns that generate demand for priority products and services.
• Create campaign content, marketing assets and sales enablement materials to support engagement, conversion and pipeline growth.
• Develop targeted sector campaigns and reusable marketing resources to support partner outreach and strengthen market presence.
• Collaborate with product strategy and go‑to‑market teams on quarterly priorities, translating commercial objectives into market‑ready propositions while sharing customer and competitor insights.
• Leverage AI tools to streamline research and content production, while tracking campaign performance against revenue, pipeline, product adoption and cross‑selling objectives.

About you:

• Strong product marketing skills, including audience segmentation, positioning, messaging, launch planning and integrated campaign delivery
• Proactive and adaptable, with practical AI skills to improve research, content creation and campaign delivery, alongside strong attention to brand and compliance requirements.
• Able to translate complex financial and advisory offerings into clear, engaging messaging that resonates with clients and strengthens brand positioning.
• Hands‑on experience creating campaign content, marketing assets and sales enablement materials that drive engagement and conversion.
• Confident working across marketing, sales, product and go‑to‑market teams, influencing stakeholders and building strong relationships.
• Analytical and insight-driven, able to interpret customer, market and campaign data to guide decisions and optimise performance.
• A curious, commercially focused self‑starter who challenges convention, communicates clearly, takes ownership and balances strategic thinking with hands‑on execution.