Area Manager - Construction

RDO Equipment Co; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

RDO Equipment Co in Sydney seeks an Area Manager – Construction to build strong customer relationships, grow market share and deliver tailored equipment solutions across your territory. You will represent Vermeer and work with a national network, leveraging strong sales processes.

The role requires field demonstrations, travel within the territory, and a proactive, customer-focused approach. You’ll collaborate with Sales Managers and Branch Leaders to meet targets while upholding safety and RDO

Qualifications

• Prior sales experience in equipment or construction industries.
• Ability to travel within territory.
• Strong communication and negotiation skills.
• Proficiency with CRM systems.

Responsibilities

• Develop and maintain long term partnerships with customers in the territory.
• Promote Vermeer products and services as complete solutions.
• Document and manage sales activity using company systems.
• Drive sales, market share and customer satisfaction toward targets.
• Coordinate field demonstrations and operate machinery at worksites.
• Work with Sales Managers and Branch Managers to progress orders.
• Ensure timely follow up and delivery coordination.

Skills

Sales experience

Communication skills

Relationship building

Negotiation skills

CRM systems

Digital literacy

Autonomous / self-motivated

Travel willingness

Tools

CRM systems

Job description

Build Your Career at RDO Equipment - Vermeer

At RDO Equipment, we're more than machinery, we're about people, progress and purpose. Based from our Sydney branch, you'll represent the trusted Vermeer brand, supporting customers across construction, infrastructure and utility industries. We're looking for a customer-focused Area Manager – Construction to build strong customer relationships, grow market share and deliver tailored equipment solutions across your territory. Backed by a national network, family-owned values and the strength of the Vermeer brand, you'll have the opportunity to make a real impact with customers and their businesses.

Why RDO Equipment – Sydney?

• Represent a globally recognised premium brand – Vermeer


• Work within a stable, family owned organisation with a strong national footprint


• Autonomy to manage your territory and customer relationships


• Supportive leadership, clear sales systems and structured processes


• Ongoing training, development and performance support


• A values driven culture that celebrates teamwork, accountability and success

What You’ll Be Doing

As an Area Manager – Construction, you will:

• Develop and maintain long term partnerships with customers within your assigned territory


• Promote Vermeer construction whole goods, parts and service as complete, value adding customer solutions


• Use company sales systems and tools to document, track and manage sales activity accurately


• Drive sales volume, market share and customer satisfaction in line with agreed targets


• Build strong knowledge of Vermeer products, manufacturer programs and industry trends


• Maintain awareness of competitors, local market conditions and used equipment values


• Coordinate and conduct field demonstrations and operate machinery at customer worksites


• Work closely with Sales Managers, Branch Managers and internal departments to progress orders


• Ensure timely follow up, delivery coordination and professional customer handovers


• Champion safety, company policies and RDO values in all interactions

What We’re Looking For Someone Who:

• Has prior sales experience, ideally within equipment, machinery, construction, environmental or related industries


• Understands local market conditions and customer needs


• Demonstrated ability to leverage social media platforms for market research, lead generation, and promotional activity, with strong digital literacy considered highly advantageous


• Has strong communication, relationship building and negotiation skills


• Delivers excellent customer service and follows through on commitments


• Is confident using CRM systems and computer based sales tools


• Has knowledge of machinery resale values and trade in assessments


• Is self motivated, organised and comfortable working autonomously


• Is willing to travel within the territory

Who is RDO?

RDO Equipment sells and supports John Deere Construction, Forestry, Agriculture and Turf products, as well as Vermeer Corporation’s range of Construction and Environmental equipment. At RDO, our values guide everything we do. We partner with our people, build customers for life, create opportunities, act with integrity and play to win. We are committed to creating an inclusive workplace where everyone feels respected, supported and valued.