APAC Senior Marketing Lead – Campaigns & Events

OpenTable; Melbourne; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

WFH options

Therapy access

Headspace subscription

Vacation & time off

Parental leave

Learning budget

Job summary

OpenTable is seeking a highly organised Senior Marketing Specialist for APAC, focusing on Australia. You will define and project-lead marketing campaigns across markets, partner with creatives, B2C and B2B channels, and collaborate with cross-functional teams to drive diner reservations and partner engagement.

You are a strong communicator with 5+ years in marketing in Australia, capable of managing GTM plans, events, and content across web, email, social, and paid channels.

Qualifications

• 5+ years of marketing experience in Australia, with Asia market exposure a plus.
• Strong written and verbal communication skills in English.
• Excellent project management with ability to handle multiple inputs and documentation.
• Experience executing campaigns and using data to inform decisions.
• Strong analytical skills to derive insights from campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Experience coordinating stakeholders across regions and teams.

Responsibilities

• Plan and lead APAC marketing campaigns and GTM strategies.
• Manage events and partner with creatives, B2C and B2B channels.
• Collaborate with local and international product, content, and engagement teams.
• Support restaurant partner marketing solutions with local sales teams.
• Own campaign briefs, timelines, content ideation to distribution and reporting.
• Develop copy for web, blog, email, social media, and paid channels.
• Craft social media plans and collaborate with influencers to amplify campaigns.
• Support brand partnerships and campaign reporting across APAC.
• Track metrics, optimize campaigns, and apply industry best practices.
• Stay informed on market trends and adjust plans accordingly.

Skills

Marketing experience

Communication

Project management

Data-driven decisions

Analytics

Cross-functional collaboration

Digital marketing

Job description

OpenTable is seeking a highly organised Senior Marketing Specialist for APAC, focusing on Australia. You will define and project-lead marketing campaigns across markets, partner with creatives, B2C and B2B channels, and collaborate with cross-functional teams to drive diner reservations and partner engagement.

You are a strong communicator with 5+ years in marketing in Australia, capable of managing GTM plans, events, and content across web, email, social, and paid channels.