Senior Marketing Specialist

OpenTable; Melbourne; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

WFH options

Therapy access

Headspace subscription

Vacation & time off

Parental leave

Learning budget

Job summary

OpenTable is seeking a highly organised Senior Marketing Specialist for APAC, focusing on Australia. You will define and project-lead marketing campaigns across markets, partner with creatives, B2C and B2B channels, and collaborate with cross-functional teams to drive diner reservations and partner engagement.

You are a strong communicator with 5+ years in marketing in Australia, capable of managing GTM plans, events, and content across web, email, social, and paid channels.

Qualifications

• 5+ years of marketing experience in Australia, with Asia market exposure a plus.
• Strong written and verbal communication skills in English.
• Excellent project management with ability to handle multiple inputs and documentation.
• Experience executing campaigns and using data to inform decisions.
• Strong analytical skills to derive insights from campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Experience coordinating stakeholders across regions and teams.

Responsibilities

• Plan and lead APAC marketing campaigns and GTM strategies.
• Manage events and partner with creatives, B2C and B2B channels.
• Collaborate with local and international product, content, and engagement teams.
• Support restaurant partner marketing solutions with local sales teams.
• Own campaign briefs, timelines, content ideation to distribution and reporting.
• Develop copy for web, blog, email, social media, and paid channels.
• Craft social media plans and collaborate with influencers to amplify campaigns.
• Support brand partnerships and campaign reporting across APAC.
• Track metrics, optimize campaigns, and apply industry best practices.
• Stay informed on market trends and adjust plans accordingly.

Skills

Marketing experience

Communication

Project management

Data-driven decisions

Analytics

Cross-functional collaboration

Digital marketing

Job description

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Job

We are looking for a highly organised, driven, and passionate Senior Marketing Specialist, for APAC.

The ideal candidate will be a strong project manager and excellent communicator, solid experience in event management, reliably partnering with creatives, B2C and B2B channel marketing, product marketing, as well as functional collaborators. Your role will be to define, and project lead the entire life cycle of marketing campaigns in various markets, with the focus on Australia, and support other Asia markets. Your work will reflect your passion and interest in dining and restaurant culture!

You are quick-acting, diligent to details, independent, but also able to work through stakeholder requirements with a positive and flexible demeanour. Being organised, ability to handle feedback and ‘make-it-work’ mentality are critical factors to succeed in this role.

Responsibilities

• Event management: Plan and coordinate diner and restaurant events, ensuring seamless execution and alignment with marketing objectives.
• Go-to-market plans: Develop and execute GTM strategies for new opportunity areas, ensuring seamless alignment with overall business objectives and brand positioning.
• Cross-team collaboration: Work closely with local and international teams across product, performance, content, and engagement to enhance overall marketing performance.
• Restaurant support: Partner with local sales and account management to provide marketing solutions for restaurant partners.
• Campaign management: Own the campaign briefing process, setting clear timelines, requirements and expectations for all marketing activities. From briefing and content ideation to distribution, communications, and performance reporting to drive brand awareness, diner acquisition, and reservations (B2C), while also supporting lead generation and restaurant retention (B2B) across APAC.
• Content creation: Develop compelling copy for web, blog, email, social media, and paid marketing channels in an engaging and relevant tone.
• Digital and social strategy: Craft engaging social media plans, and collaborate with influencers and third parties to amplify campaigns.
• Brand partnerships: Support the team across third party brand partnerships, including identifying new opportunities, nurturing existing relationships, stakeholder management, and campaign reporting.
• Analytics and optimisation: Track key metrics, analyse campaign performance, and refine strategies based on insights and industry best practices.
• Market Insights: Stay informed on competitor activity, market trends, and seasonal events, making recommendations and adapting marketing plans to incorporate best practices and key learnings for future campaigns.
• Agency & Vendor Coordination: Manage external agencies for PR and campaign execution as needed.

Minimum Qualifications

• 5+ years of marketing experience in Australia, experience in Asia markets is a plus
• Strong writing and verbal communication skills (English fluency required; additional Asian language skill is a plus).
• Exceptional project management skills, with the ability to manage multiple inputs and maintain clear documentation.
• Experience executing campaign testing and making data-driven strategic decisions.
• Strong analytical skills and ability to use data to inform marketing decisions.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing cross-functional stakeholders across different regions.
• Highly organised and detail‑oriented, with the ability to troubleshoot inefficiencies and improve processes.
• Experience in digital marketing and CMS management (WordPress preferred).
• Comfortable with a range of marketing technologies and quick to learn new tools.

Benefits and Perks

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well‑being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Access to thousands of on-demand e-learning
• Travel Discounts
• Employee Resource Groups
• Annual health and wellness reimbursement
• Monthly social events
• Free lunch 2 days per week

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

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