ANZ Senior Marketing Lead: AI-Driven Growth

Gentrack Ltd (Global); Melbourne; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Flexible work arrangements

Personal and professional growth

Global exposure

Competitive rewards

Job summary

Gentrack is seeking a senior ANZ Marketing leader to shape regional strategy and drive demand for our AI-enabled billing and CRM solutions from Melbourne.

You’ll partner with sales, product and the global team to plan campaigns, lead ABM programs, and orchestrate digital, events and partnerships, while traveling as needed.

This is a fast-paced, high-growth environment with flexible in-office arrangements and a focus on transformation for energy and water customers across Australia and New Zealand.

Qualifications

• 6-10+ years in B2B marketing for tech/software
• Experience with go-to-market planning and demand gen
• Proven ability to run ABM programs
• Strong analytical, data-driven decision making
• Excellent written and verbal communication skills

Responsibilities

• Develop and execute the ANZ regional marketing strategy aligned with global goals
• Lead integrated campaigns across digital, social, events and traditional channels
• Deliver targeted ABM programs to support sales and pre-sales
• Collaborate with Sales, Product and Global Marketing to align campaigns
• Write press releases, posts, blogs and case studies for ANZ
• Manage campaigns using marketing automation and CRM for measurement and ROI
• Coordinate with partners and agencies to ensure brand excellence

Skills

Go-to-market planning

Demand generation

ABM programs

AI tools

Stakeholder management

Tools

HubSpot

CRM systems

Canva

Job description

Gentrack is seeking a senior ANZ Marketing leader to shape regional strategy and drive demand for our AI-enabled billing and CRM solutions from Melbourne.

You’ll partner with sales, product and the global team to plan campaigns, lead ABM programs, and orchestrate digital, events and partnerships, while traveling as needed.

This is a fast-paced, high-growth environment with flexible in-office arrangements and a focus on transformation for energy and water customers across Australia and New Zealand.