Marketing Director, ANZ: Growth & AI Strategy Leader

Reuters; Sydney; Híbrido; AUD 250.000 - 320.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Flex My Way: work-life balance policy

Career development and growth

Industry competitive benefits

Volunteer days off

Descripción de la vacante

Reuters in Australia is seeking a Marketing Director, ANZ, to set the regional marketing strategy and drive pipeline, revenue and customer growth. You will lead the field marketing team and partner with ANZ leadership to translate priorities into locally relevant programmes across key segments and product portfolios.

You will align with Sales, Product Marketing, Customer Success and Partnerships, manage budgets and agencies, and champion AI-enabled ways of working to improve speed, effectiveness

Formación

• 10+ years in B2B marketing, including leadership of field, regional or integrated marketing teams and substantial experience in the ANZ market.
• A track record of delivering measurable pipeline and revenue growth through integrated field, event, account-based and content programmes.
• Experience building account-based programmes for strategic enterprise accounts, with measurable engagement and pipeline impact.
• Experience translating regional or global campaigns into locally relevant messaging, content, channels and activation.
• Strong understanding of how professional and enterprise buyers in ANZ make decisions, including procurement, risk, trust, peers and partners.
• Credibility as a commercial partner to Sales and business leaders, with the judgement to set priorities and turn shared goals into results.
• Inclusive people leadership that builds accountable, commercially minded teams.

Responsabilidades

• Set ANZ marketing direction and investment: Own the strategy, plan and budget, aligning priorities with the ANZ leadership team and regional and segment goals.
• Deliver pipeline and revenue growth: Partner with Sales to identify priority accounts and pipeline gaps and set targets for marketing-sourced and marketing-influenced pipeline and revenue.
• Lead account and segment-based programmes: Build integrated programmes for priority accounts and segments to improve engagement and win rates.
• Create demand through field programmes: Accelerate pipeline via executive roundtables, briefings, webinars and partner-led programmes.
• Localise campaigns and launches: Adapt regional and segment campaigns for local audiences, channels, proof points and timing.
• Strengthen market presence and thought leadership: Develop customer stories, locally relevant content and sales enablement with Corporate Communications and PR.
• Maximise events and sponsorships: Set objectives and measure outcomes for investments including flagship conferences.
• Expand influence in professional communities: Build relationships with professional bodies and customer communities.
• Grow and lead a high-performing field marketing team: Lead a small team across Australia and New Zealand with accountability and continuous improvement.
• Champion AI adoption and transform how marketing works: Promote AI-enabled ways of working to improve speed and impact.
• Establish a disciplined operating rhythm: Manage agencies, vendors, budgets and timelines with clear reporting.
• Shape regional planning: Advise leaders on opportunities, risks and investment priorities.

Conocimientos

B2B marketing leadership

Pipeline and revenue growth

Account-based marketing

Regional / ANZ market knowledge

Cross-functional partnership

Strategic thinking

People leadership

Herramientas

Salesforce

Eloqua

6sense

Power BI

Descripción del empleo

Reuters in Australia is seeking a Marketing Director, ANZ, to set the regional marketing strategy and drive pipeline, revenue and customer growth. You will lead the field marketing team and partner with ANZ leadership to translate priorities into locally relevant programmes across key segments and product portfolios.

You will align with Sales, Product Marketing, Customer Success and Partnerships, manage budgets and agencies, and champion AI-enabled ways of working to improve speed, effectiveness