ANZ Marketing Leader: Growth, ROI & AI

ShopBack; Sydney; On-site; AUD 180,000 - 280,000; Full time

Job summary

ShopBack in Australia and New Zealand is seeking a Head of Marketing to own every aspect of marketing, from acquisition to growth and retention. You will lead a high‑performance team and collaborate with regional partners in Singapore to reach ambitious goals.

You will manage large budgets, develop data-driven campaigns across CRM, social, partnerships, and content, and build AI-enabled processes to boost output. Experience in eCommerce, payments, and B2C is essential.

Qualifications

• 10+ years of integrated marketing strategy and people management experience.
• Experience in eCommerce, payments, B2C marketing, and scale-ups is highly valued.
• Excellent track record of driving creative marketing campaigns across the marketing mix.

Responsibilities

• Drive marketing strategy to maximize ROI across channels (CRM, social, partnerships, digital, content, influencers).
• Lead demand growth and user development funnels for AU/NZ initiatives.
• Provide leadership, coaching and direction to a high-performance team.
• Derive actionable insights from reports and data; present meaningful analysis to inform initiatives.
• Evaluate campaign performance to stakeholders and provide regular management reporting.
• Manage sizeable marketing budgets with accurate ROI forecasting and investments.
• Build AI into how the function works to boost output.

Skills

Marketing strategy

Team management

Data analysis

Budget management

AI in marketing

Tools

CRM tools

Analytics tools

Job description

ShopBack in Australia and New Zealand is seeking a Head of Marketing to own every aspect of marketing, from acquisition to growth and retention. You will lead a high‑performance team and collaborate with regional partners in Singapore to reach ambitious goals.

You will manage large budgets, develop data-driven campaigns across CRM, social, partnerships, and content, and build AI-enabled processes to boost output. Experience in eCommerce, payments, and B2C is essential.