ANZ Marketing Leader: Growth, AI & ROI

ShopBack; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

ShopBack is recruiting a Head of Marketing for Australia and New Zealand. You will own the marketing strategy from acquisition to growth and retention, leading a high-performing team and aligning with regional stakeholders in Singapore.

You will drive demand growth across channels, manage significant budgets, and leverage AI tools to improve outputs. Experience in ANZ, ecommerce, and scale-ups is highly valued.

Qualifications

• 10+ years of experience in integrated marketing strategy and in a team management role.
• Experience in eCommerce, payments, B2C marketing, and scale-ups is highly valued.
• Proven track record of driving creative marketing campaigns across the marketing mix.
• Strong data analysis using both quantitative and qualitative methods to map strategy and decisions.
• Excellent leadership and communication skills to build relationships at all levels.
• Experience in New Zealand or ability to quickly understand NZ economics.

Responsibilities

• Define and steer marketing strategy to maximize ROI across channels (CRM, social, partnerships, digital, content, influencers).
• Drive demand growth and user development funnels for existing and new initiatives in ANZ.
• Lead a high-performance team with clear briefs, support, and alignment with broader goals.
• Provide data-driven insights, present analyses, and recommend impactful initiatives.
• Report on campaign performance to stakeholders and guide ROI forecasting and investment decisions.
• Manage sizeable marketing budgets and ensure effective allocations and outcomes.
• Integrate AI into how the function works to boost output and efficiency.

Skills

Integrated marketing

Team management

Data analysis

Budget management

Leadership

AI in marketing

NZ market

Digital marketing

Influencer marketing

Creativity

Tools

Claude AI

ChatGPT

Job description

ShopBack is recruiting a Head of Marketing for Australia and New Zealand. You will own the marketing strategy from acquisition to growth and retention, leading a high-performing team and aligning with regional stakeholders in Singapore.

You will drive demand growth across channels, manage significant budgets, and leverage AI tools to improve outputs. Experience in ANZ, ecommerce, and scale-ups is highly valued.