Head of Marketing, ANZ

ShopBack; Sydney; On-site; AUD 180,000 - 280,000; Full time

Job summary

ShopBack in Australia and New Zealand is seeking a Head of Marketing to own every aspect of marketing, from acquisition to growth and retention. You will lead a high‑performance team and collaborate with regional partners in Singapore to reach ambitious goals.

You will manage large budgets, develop data-driven campaigns across CRM, social, partnerships, and content, and build AI-enabled processes to boost output. Experience in eCommerce, payments, and B2C is essential.

Qualifications

• 10+ years of integrated marketing strategy and people management experience.
• Experience in eCommerce, payments, B2C marketing, and scale-ups is highly valued.
• Excellent track record of driving creative marketing campaigns across the marketing mix.

Responsibilities

• Drive marketing strategy to maximize ROI across channels (CRM, social, partnerships, digital, content, influencers).
• Lead demand growth and user development funnels for AU/NZ initiatives.
• Provide leadership, coaching and direction to a high-performance team.
• Derive actionable insights from reports and data; present meaningful analysis to inform initiatives.
• Evaluate campaign performance to stakeholders and provide regular management reporting.
• Manage sizeable marketing budgets with accurate ROI forecasting and investments.
• Build AI into how the function works to boost output.

Skills

Marketing strategy

Team management

Data analysis

Budget management

AI in marketing

Tools

CRM tools

Analytics tools

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

The Role

We’re hiring a Head of Marketing to own every aspect of marketing across Australia and New Zealand, from customer acquisition through to growth and retention. As part of the ShopBack ANZ leadership group, you will work closely with local teams and regional stakeholders in Singapore to achieve aspirational goals.

Australia and New Zealand is one of the group’s largest markets and an integral part of the ShopBack ecosystem. Thousands of partners sit inside it, from the largest brands in the world across fashion, travel, grocery and electronics, through to a direct partnership with Westpac, one of Australia’s leading banks, and with Velocity Frequent Flyer, where members turn their cashback into Velocity Points.

Your scope covers all of it: online cashback, gift cards, receipt scanning and the partnership portfolio. New customer growth is the number you carry, with retention and reactivation alongside it. Marketing a proposition this broad to millions of members, in two markets with different economics, is the job.

If you are an experienced, self-motivated and innovative marketer with strong people management abilities, this could be the role for you.

What You’ll Own

• Accountable for marketing strategy to drive the highest ROI on user acquisition, growth and retention across marketing channels including CRM, social media, partnerships, digital and content marketing, and influencers.
• Be responsible for demand growth and user development funnels on both existing and new business initiatives across ShopBack Australia and New Zealand.
• Provide leadership, coaching and direction to a high-performance team, ensuring that they are well briefed, supported, that they work as effective members of the wider team, and that they deliver on their objectives.
• Derive actionable insights using reports and data, present meaningful analysis, and recommend impactful initiatives and optimisations.
• Evaluate campaign performance to relevant stakeholders, including providing regular management reporting to inform the organisation’s performance.
• Manage sizeable marketing budgets, provide accurate ROI forecasting and appropriate investments.
• Build AI into how the function works, so that the team produces more and better output than its size suggests.

Essentials to Succeed

• At least 10 years of experience in integrated marketing strategy and in a team management role.
• Experience in eCommerce, payments, B2C marketing, and scale-ups is highly valued.
• An excellent track record of driving successful creative marketing campaigns, including all elements of the marketing mix.
• A structured thinker who can break big, ambiguous challenges down into discrete, solvable problems.
• Strong data analysis skills and the ability to use both quantitative and qualitative means to map strategy, decisions, product iterations and roadmap prioritisation back to data.
• Commercial acumen, budget management, and reporting experience.
• Exceptional leadership and team management skills to achieve outstanding results.
• Strong interpersonal and effective communication skills, with an ability to build relationships and communicate effectively at all levels, internally and externally.
• A creative instinct, both in developing campaigns and in constantly evaluating how we work in order to improve processes.
• Evidence of AI changing how a marketing team works, not only how you work personally. Be ready to show what you built or commissioned, who else uses it, and what it replaced.
• Experience in New Zealand, or the appetite to build a real understanding of it quickly. NZ is a market with its own economics, not a rounding error on the AU plan.
• AI Builder — demonstrated use of AI tools (Claude Code, ChatGPT) to build agentic workflows, sharpen analysis, and move 3x faster at scale as an individual and for the team.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something’s blocking progress, we find a way through it and follow through until it’s done.
• Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What’s in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.