ANZ B2B Customer Marketing & Engagement Lead

Salt; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Full paid leave

Remote-friendly

Global exposure

Ownership of programs

Job summary

Salt is seeking an experienced Campaign Manager to support its Australia and New Zealand business. You will design and deliver scaled engagement programs across email, push notifications, webinars and workshops, working closely with sales to educate thousands of customers and drive growth.

You will own planning, execution, reporting and optimisation, partnering with Analytics to segment audiences, measure performance and deliver insights to ANZ leadership.

Qualifications

• 6+ years in B2B across Customer/Lifecycle/CRM Marketing, Partner Marketing, Program Management or Business Operations.
• 3+ years in travel, technology, hospitality or marketplace businesses.
• Hands-on experience managing multi-channel engagement programs across email, webinars, events, push notifications, including audience segmentation, A/B testing and performance measurement.
• Strong analytical skills with the ability to utilise spreadsheets & dashboards to interpret performance data and produce actionable recommendations.
• Experience preparing business reviews, leadership presentations or strategic updates.
• Excellent written communication skills with experience creating customer or stakeholder-facing communications.
• Strong project management and stakeholder management capability.

Responsibilities

• Scaled Campaigns & Engagement across the ANZ region.
• Own, develop and execute the ANZ campaigns calendar across email, push, webinars and workshops.
• Partner with Analytics to define audience segmentation and campaign measurement.
• Execute test-and-learn programs to improve campaign effectiveness.
• Plan and deliver webinars and workshops for customers and communicate product updates.
• Prepare weekly, monthly and quarterly business reviews and leadership updates.
• Maintain reporting, dashboards and tracking for the ANZ business.
• Identify opportunities to support supply growth, engagement and customer quality initiatives.

Skills

Campaign management

B2B marketing

Multi-channel campaigns

Analytics & dashboards

Stakeholder management

Leadership updates

Job description

Salt is seeking an experienced Campaign Manager to support its Australia and New Zealand business. You will design and deliver scaled engagement programs across email, push notifications, webinars and workshops, working closely with sales to educate thousands of customers and drive growth.

You will own planning, execution, reporting and optimisation, partnering with Analytics to segment audiences, measure performance and deliver insights to ANZ leadership.