B2B Customer Marketing Manager

Salt; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Full paid leave

Remote-friendly

Global exposure

Ownership of programs

Job summary

Salt is seeking an experienced Campaign Manager to support its Australia and New Zealand business. You will design and deliver scaled engagement programs across email, push notifications, webinars and workshops, working closely with sales to educate thousands of customers and drive growth.

You will own planning, execution, reporting and optimisation, partnering with Analytics to segment audiences, measure performance and deliver insights to ANZ leadership.

Qualifications

• 6+ years in B2B across Customer/Lifecycle/CRM Marketing, Partner Marketing, Program Management or Business Operations.
• 3+ years in travel, technology, hospitality or marketplace businesses.
• Hands-on experience managing multi-channel engagement programs across email, webinars, events, push notifications, including audience segmentation, A/B testing and performance measurement.
• Strong analytical skills with the ability to utilise spreadsheets & dashboards to interpret performance data and produce actionable recommendations.
• Experience preparing business reviews, leadership presentations or strategic updates.
• Excellent written communication skills with experience creating customer or stakeholder-facing communications.
• Strong project management and stakeholder management capability.

Responsibilities

• Scaled Campaigns & Engagement across the ANZ region.
• Own, develop and execute the ANZ campaigns calendar across email, push, webinars and workshops.
• Partner with Analytics to define audience segmentation and campaign measurement.
• Execute test-and-learn programs to improve campaign effectiveness.
• Plan and deliver webinars and workshops for customers and communicate product updates.
• Prepare weekly, monthly and quarterly business reviews and leadership updates.
• Maintain reporting, dashboards and tracking for the ANZ business.
• Identify opportunities to support supply growth, engagement and customer quality initiatives.

Skills

Campaign management

B2B marketing

Multi-channel campaigns

Analytics & dashboards

Stakeholder management

Leadership updates

Job description

Salt Search has partnered with a globally renowned, award-winning, innovative marketplace technology platform to recruit someone to support its Australia and New Zealand business. This is a genuinely unique role that sits at the intersection of customer engagement, lifecycle marketing, program management and business operations.

You'll be cross-functionally working closely with sales teams to design and deliver scaled engagement programs across email, push notifications, webinars and workshops, helping communicate with and educate thousands of customers across Australia and New Zealand. Alongside campaigns, you'll play a key role in supporting ANZ leadership through business reviews, reporting, performance analysis and strategic recommendations.

Why Apply?

• Full paid leave entitlements (Annual, personal, public holidays, etc.).
• Other opportunities could arise beyond the duration, based on business needs
• Remote-first; however, they prefer an office presence 1-2 days per week max.
• Join a globally recognised technology and marketplace business.
• Highly visible role with exposure to ANZ leadership and global teams.
• Own programs from planning and execution through to reporting and optimisation.
• Collaborative environment with significant cross-functional exposure.

What You'll Be Doing

• Scaled Campaigns & Engagement
• Own, develop (localise) & execute the ANZ scaled campaigns calendar & engagement programs across email, push notifications, webinars and workshops.
• Partner with Analytics teams to define audience segmentation and campaign measurement approaches.
• Execute test-and-learn programs to improve campaign effectiveness.

2. Education & Communication

• Plan and deliver webinars and workshops for customers.
• Support the communication of product updates, policy changes and business initiatives.
• Gather feedback and share insights with relevant stakeholders.

3. Business Planning & Performance Reporting

• Prepare weekly, monthly and quarterly business reviews and leadership updates.
• Analyse campaign and market performance data and develop recommendations.
• Maintain reporting, dashboards and tracking mechanisms for the ANZ business.
• Identify opportunities to support supply growth, engagement and customer quality initiatives.

About You

• 6+ years' experience in B2B across Customer/Lifecycle/CRM Marketing, Partner Marketing, Program Management or Business Operations.
• 3+ years in travel, technology, hospitality or marketplace businesses
• Hands-on experience managing multi-channel engagement programs across email, webinars, events, push notifications, including audience segmentation, A/B testing and performance measurement.
• Strong analytical skills with the ability to utilise spreadsheets & dashboards to interpret performance data and produce actionable recommendations.
• Experience preparing business reviews, leadership presentations or strategic updates.
• Excellent written communication skills with experience creating customer or stakeholder-facing communications.
• Strong project management and stakeholder management capability.
• Experience working across Marketing, Analytics, Product, Operations or Customer teams.

Applications will be reviewed from the week commencing 28th of September.

Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.