AI Performance Marketing Lead

Medibank Private Limited; Melbourne; On-site; AUD 150,000 - 190,000; Full time

Job summary

Medibank Private Limited is seeking an AI Performance Manager to shape how AI enhances customer acquisition marketing and media strategy across Medibank, ahm and Amplar. You’ll partner with marketing teams and agencies to implement AI-enabled opportunities in planning, activation, optimisation and reporting.

You will develop an AI capability roadmap aligned with acquisition priorities, identify emerging AI tools, and translate data into actionable recommendations that improve productivity and

Qualifications

• Experience in performance media planning, activation and optimization.
• Ability to translate data into actionable recommendations.
• Strong collaboration with marketing, analytics and technology teams.

Responsibilities

• Partner with media agencies to identify AI opportunities in planning and reporting.
• Develop an AI-enabled media capability roadmap aligned with acquisition priorities.
• Identify emerging AI tools and trends for performance marketing.
• Explore creative development approaches, testing and measurement.
• Define and prioritise AI use cases to improve acquisition across Medibank brands.
• Turn opportunities into defined use cases, requirements and success metrics.
• Challenge existing approaches to improve effectiveness with AI and automation.
• Support adoption of AI capabilities across acquisition teams.
• Establish measurement approaches showing impact and attribution to AI-enabled activity.
• Use data insights to inform investment and optimisation.
• Collaborate with Privacy, Legal, Compliance and Risk for responsible AI.

Skills

Performance marketing

Media agencies

Paid search

Paid social

Programmatic channels

Marketing technology

Audience management

Measurement

Data-driven decisions

Stakeholder management

Communication

Analytics

Tools

Google Analytics

Adobe Analytics

A/B testing

Adobe Target

Salesforce Data Cloud

Job description

Medibank Private Limited is seeking an AI Performance Manager to shape how AI enhances customer acquisition marketing and media strategy across Medibank, ahm and Amplar. You’ll partner with marketing teams and agencies to implement AI-enabled opportunities in planning, activation, optimisation and reporting.

You will develop an AI capability roadmap aligned with acquisition priorities, identify emerging AI tools, and translate data into actionable recommendations that improve productivity and