AI Discovery Manager

Medibank Private Limited; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Medibank Private Limited seeks a Discovery Intelligence Manager within its AI Hub to shape how Medibank and ahm are found by AI-led journeys. You will lead discovery strategy across traditional search, AI answer engines and large language models, working with Content, Brand, Marketing, Product, Digital, Data and Technology teams.

You will monitor signals, identify customer needs, and translate data into actionable improvements for content authority, metadata and knowledge schemas.

Qualifications

• Significant experience in SEO and GEO, organic growth, digital acquisition, content strategy or search marketing.
• Strong technical SEO and GEO knowledge, including information architecture, structured data and machine-readable content.
• Understanding of AI search, generative engine optimisation and how brands appear in AI-generated answers.

Responsibilities

• Develop an integrated enterprise AI discovery strategy.
• Evolve SEO into a broader capability connecting organic visibility, content authority, technical readiness and customer acquisition.
• Monitor search demand, signals, and model behaviours to inform practical actions.
• Strengthen how Medibank content and products are understood by AI systems.
• Collaborate with Digital, Product, Data and Technology teams on structure data and APIs.

Skills

SEO

GEO

Content strategy

Digital acquisition

Tools

Search analytics

Web analytics

Social listening

Competitive intelligence

Job description

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It’s a strange thing to say, because us humans are capable of incredible things. And at Medibank, we know our greatest potential lies in the people who work with us.

We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia. And as part of the Medibank Group, you'll join an organisation united by that shared purpose.

We are moving beyond experimentation into embedding AI in the workflows that matter most - changing how work gets done in meaningful and lasting ways.

At the centre of this is our Enterprise AI Hub: a diverse group of builders across strategy, delivery, product, data and technology, working together to design and deliver practical AI solutions that scale. As we transform how work is done, we are committed to doing so with a strong human-centred lens - ensuring AI improves outcomes for customers, employees and the business while maintaining trust, safety and quality.

Shape how customers and AI discover Medibank

The way people discover and evaluate products is changing. Customers are moving between traditional search, social platforms, AI-generated answers, recommendation engines and emerging digital agents.

We’re looking for a Discovery Intelligence Manager to help shape how Medibank and ahm are found, understood, trusted and recommended to AI-led journeys. Embedded within our AI Hub, this role will bring together SEO, generative engine optimisation, ai commerce, technical discovery and machine readiness.

The Opportunity

You’ll lead the development of an integrated discovery strategy spanning traditional search, AI answer engines, large language models, social discovery and emerging customer interfaces.

Working with teams across Content, Brand, Marketing, Product, Digital, Data, Technology and the AI Hub, you’ll help ensure Medibank and ahm content, products and digital experiences can be accurately found, understood and recommended by both people and machines.

How you’ll make an impact

You’ll:

• Develop an integrated enterprise AI discovery strategy
• Evolve SEO into a broader capability connecting organic visibility, content authority, technical readiness and customer acquisition.
• Monitor search demand, social signals, customer language, competitor activity, model behaviours and patterns in AI-generated answers.
• Identify emerging customer needs and translate relevant signals into practical action.
• Strengthen how Medibank Group products, propositions and content are understood by AI systems.
• Partner with Digital, Product, Data and Technology teams on structured data, metadata, information architecture, APIs and machine-readable content.
• Build content authority strategies across priority health and insurance categories.
• Shape evidence-based articles, guides, tools, calculators, comparison experiences and other useful digital content.
• Improve visibility and accuracy across search engines, AI assistants and answer engines.
• Connect insights across paid search, organic search, content strategy, customer journeys and onsite experience.
• Establish meaningful measures across organic performance, AI visibility, citations, authority, engagement and acquisition contribution.
• Manage specialist agencies, technology partners and vendors against clear outcomes and standards.

About you

You’re an experienced digital discovery or organic growth specialist who understands both the fundamentals of SEO and the changing influence of generative AI on customer behaviour.

You’ll bring:

• Significant experience in SEO and GEO, organic growth, digital acquisition, content strategy or search marketing.
• Strong technical SEO and GEO knowledge, including information architecture, structured data and machine-readable content.
• Stonge experience in applying measurement and attribution to digital uplift programs
• An understanding of generative engine optimisation, AI search and the factors influencing how brands appear in AI-generated answers.
• Experience interpreting search, audience, social, competitor and performance signals.
• Experience developing content authority or organic growth programs across multiple products or categories.
• The ability to connect paid search, organic search, content and customer acquisition.
• Experience with search analytics, web analytics, trend monitoring, social listening or competitive intelligence platforms.
• An understanding of AI-mediated commerce, discovery agents, metadata, APIs and knowledge schemas.
• Strong commercial judgement and an ability to balance speed and innovation with evidence, customer needs, brand standards and regulatory requirements.
• The ability to influence senior stakeholders and mobilise cross-functional teams.
• Experience in health, insurance, financial services or another regulated industry would be highly regarded.

What it's like to work here

AI is becoming part of how work gets done across Medibank. Joining the AI Hub means working at the intersection of strategy, technology and delivery to redesign workflows, embed AI into everyday work, and help shape the future operating model of the organisation. You'll work alongside a diverse group of builders, learning fast, experimenting responsibly and delivering outcomes that matter.

Why work for Medibank

At Medibank, we believe work should help you live better. You'll be part of a team that's reimagining how work, wellbeing and growth come together, with the flexibility, support and opportunities to make a meaningful impact while building a career that works for you and reaching your fullest human potential.

To learn more about what's in it for you, visit: https://careers.medibank.com.au/the-medibank-experience

Be Yourself. Belong Here

We’re committed to a workplace where everyone feels safe, supported, and free to be themselves. By embracing diverse perspectives, we challenge the status quo and uncover better ideas. You can confidently bring your whole self—because your unique voice is what makes us stronger.

We welcome and encourage applications from people of all backgrounds, identities and lived experiences, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, LGBTQIA+ communities, people with disability, neurodivergent people, and carers.

Our employee networks create space for connection, advocacy and allyship. We offer flexible ways of working to support inclusion, accessibility and wellbeing.

Medibank proudly recognised as Best Enterprise Organisation, 2026 AFR BOSS Best Places to Work

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