AI Performance Manager

Medibank; Melbourne; On-site; AUD 130,000 - 190,000; Full time

Job summary

Medibank is seeking an AI Performance Manager to shape how AI enhances customer acquisition marketing and media strategy across Medibank, ahm and Amplar. You will work with media agencies and internal teams to identify and implement AI-enabled opportunities in planning, activation, optimisation and measurement.

You’ll develop AI-enabled marketing workflows to boost productivity, media effectiveness and customer outcomes, connecting performance data to actionable improvements.

Qualifications

• Proven experience working with media agencies across planning, optimisation and performance management.
• Understanding of biddable media channels (search, social, programmatic).
• Knowledge of marketing tech ecosystems, audience data, and measurement.

Responsibilities

• Identify opportunities to use AI across media planning, activation, optimisation and reporting.
• Develop an AI-enabled media capability roadmap aligned with acquisition priorities.
• Define AI use cases with measurable customer and commercial outcomes.
• Collaborate with Privacy, Legal, Compliance to ensure responsible AI implementation.
• Partner with agencies to implement AI-driven performance improvements.

Skills

Media planning

Optimization

Performance management

Strategic partnership

Data-driven decision making

Tools

Google Analytics

Adobe Analytics

A/B testing

Adobe Target

Salesforce Data Cloud

Job description

It’s a strange thing to say, because us humans are capable of incredible things. And at Medibank, we know our greatest potential lies in the people who work with us.

We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia. And as part of the Medibank Group, you'll join an organisation united by that shared purpose.

We are moving beyond experimentation into embedding AI in the workflows that matter most - changing how work gets done in meaningful and lasting ways.

At the centre of this is our Enterprise AI Hub: a diverse group of builders across strategy, delivery, product, data and technology, working together to design and deliver practical AI solutions that scale. As we transform how work is done, we are committed to doing so with a strong human-centred lens - ensuring AI improves outcomes for customers, employees and the business while maintaining trust, safety and quality.

We’re looking for an AI Performance Manager to shape how AI enhances customer acquisition marketing and media strategy across Medibank, ahm and Amplar. Sitting within our AI Hub, you’ll work closely with marketing teams and agency partners to identify and implement AI-enabled opportunities across media planning, activation, optimisation and measurement.

The Opportunity

This role brings together performance marketing expertise, agency partnership and emerging AI capability.

You’ll help develop practical AI-enabled marketing workflows that improve productivity, strengthen media effectiveness and support better customer acquisition outcomes. You’ll also connect media performance, customer behaviour, creative development and website experience to create meaningful feedback loops and continuous improvement.

Your impact

Partner with Medibank’s media agency to identify opportunities to use AI across media planning, activation, optimisation and reporting.

Develop an AI media capability roadmap aligned with customer acquisition priorities.

Identify emerging AI tools, trends and opportunities relevant to performance marketing.

Explore new approaches to creative development, personalisation, testing and performance measurement.

Develop and prioritise AI use cases that improve acquisition outcomes across Medibank, ahm and Amplar.

Turn business opportunities into clearly defined use cases, requirements and success measures.

Challenge existing approaches and identify opportunities to improve effectiveness through AI, automation and emerging technology.

Support the adoption of new AI-enabled capabilities across acquisition marketing teams.

Establish measurement approaches that demonstrate customer and commercial impact and accurate attribution to AI enables marketing activity

Use performance data and insights to inform investment, prioritisation and ongoing optimisation.

Partner with Privacy, Legal, Compliance and Risk teams so initiatives align with Medibank’s responsible AI principles and regulatory obligations.

About you

You understand performance media and know how to turn emerging technology into practical, measurable improvements. You’re comfortable working strategically while staying close enough to delivery to help make things happen.

You’ll bring:

Strong experience working with media agencies across planning, optimisation, performance management and strategic partnership.

A deep understanding of biddable media, including paid search, paid social and programmatic channels.

Knowledge of marketing technology ecosystems, audience management, customer data, measurement and marketing automation.

Strong analytical skills and the ability to translate performance data into evidence-based recommendations.

The ability to connect digital media recommendations with clear customer and commercial outcomes.

Experience influencing stakeholders across marketing, digital, data, technology and analytics.

Strong communication, relationship-building and stakeholder management skills.

Experience with Google Analytics, Adobe Analytics, A/B or multivariate testing, Adobe Target or Salesforce Data Cloud would be highly regarded.

What it's like to work here

AI is becoming part of how work gets done across Medibank. Joining the AI Hub means working at the intersection of strategy, technology and delivery to redesign workflows, embed AI into everyday work, and help shape the future operating model of the organisation. You'll work alongside a diverse group of builders, learning fast, experimenting responsibly and delivering outcomes that matter.

Why work for Medibank

At Medibank, we believe work should help you live better. You'll be part of a team that's reimagining how work, wellbeing and growth come together, with the flexibility, support and opportunities to make a meaningful impact while building a career that works for you and reaching your fullest human potential.

To learn more about what's in it for you, visit: https://careers.medibank.com.au/the-medibank-experience

Be Yourself. Belong Here

We’re committed to a workplace where everyone feels safe, supported, and free to be themselves. By embracing diverse perspectives, we challenge the status quo and uncover better ideas. You can confidently bring your whole self—because your unique voice is what makes us stronger.

We welcome and encourage applications from people of all backgrounds, identities and lived experiences, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, LGBTQIA+ communities, people with disability, neurodivergent people, and carers.

Our employee networks create space for connection, advocacy and allyship. We offer flexible ways of working to support inclusion, accessibility and wellbeing.

Medibank proudly recognised as Best Enterprise Organisation, 2026 AFR BOSS Best Places to Work