AI Discovery & SEO Strategy Lead

Medibank Private Limited; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Medibank Private Limited seeks a Discovery Intelligence Manager within its AI Hub to shape how Medibank and ahm are found by AI-led journeys. You will lead discovery strategy across traditional search, AI answer engines and large language models, working with Content, Brand, Marketing, Product, Digital, Data and Technology teams.

You will monitor signals, identify customer needs, and translate data into actionable improvements for content authority, metadata and knowledge schemas.

Qualifications

• Significant experience in SEO and GEO, organic growth, digital acquisition, content strategy or search marketing.
• Strong technical SEO and GEO knowledge, including information architecture, structured data and machine-readable content.
• Understanding of AI search, generative engine optimisation and how brands appear in AI-generated answers.

Responsibilities

• Develop an integrated enterprise AI discovery strategy.
• Evolve SEO into a broader capability connecting organic visibility, content authority, technical readiness and customer acquisition.
• Monitor search demand, signals, and model behaviours to inform practical actions.
• Strengthen how Medibank content and products are understood by AI systems.
• Collaborate with Digital, Product, Data and Technology teams on structure data and APIs.

Skills

SEO

GEO

Content strategy

Digital acquisition

Tools

Search analytics

Web analytics

Social listening

Competitive intelligence

Job description

Medibank Private Limited seeks a Discovery Intelligence Manager within its AI Hub to shape how Medibank and ahm are found by AI-led journeys. You will lead discovery strategy across traditional search, AI answer engines and large language models, working with Content, Brand, Marketing, Product, Digital, Data and Technology teams.

You will monitor signals, identify customer needs, and translate data into actionable improvements for content authority, metadata and knowledge schemas.