AI-Driven Marketing Performance Lead

Medibank; Melbourne; On-site; AUD 130,000 - 190,000; Full time

Job summary

Medibank is seeking an AI Performance Manager to shape how AI enhances customer acquisition marketing and media strategy across Medibank, ahm and Amplar. You will work with media agencies and internal teams to identify and implement AI-enabled opportunities in planning, activation, optimisation and measurement.

You’ll develop AI-enabled marketing workflows to boost productivity, media effectiveness and customer outcomes, connecting performance data to actionable improvements.

Qualifications

• Proven experience working with media agencies across planning, optimisation and performance management.
• Understanding of biddable media channels (search, social, programmatic).
• Knowledge of marketing tech ecosystems, audience data, and measurement.

Responsibilities

• Identify opportunities to use AI across media planning, activation, optimisation and reporting.
• Develop an AI-enabled media capability roadmap aligned with acquisition priorities.
• Define AI use cases with measurable customer and commercial outcomes.
• Collaborate with Privacy, Legal, Compliance to ensure responsible AI implementation.
• Partner with agencies to implement AI-driven performance improvements.

Skills

Media planning

Optimization

Performance management

Strategic partnership

Data-driven decision making

Tools

Google Analytics

Adobe Analytics

A/B testing

Adobe Target

Salesforce Data Cloud

Job description

Medibank is seeking an AI Performance Manager to shape how AI enhances customer acquisition marketing and media strategy across Medibank, ahm and Amplar. You will work with media agencies and internal teams to identify and implement AI-enabled opportunities in planning, activation, optimisation and measurement.

You’ll develop AI-enabled marketing workflows to boost productivity, media effectiveness and customer outcomes, connecting performance data to actionable improvements.