Senior Marketing Manager: Brand Growth & Digital Strategy

Match Consulting; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Match Consulting Pty Ltd in Sydney, Australia, seeks a Senior Marketing Manager to own and drive the marketing strategy across traditional, digital and emerging channels. You will lead internal and external marketing teams, develop and execute plans and budgets, and collaborate with Sales to stimulate demand and growth while strengthening the brand.

This hands-on leadership role requires a strong digital mindset, CRM proficiency (HubSpot preferred), and the ability to leverage AI in day-to-day

Qualifications

• Proven experience in a hands-on marketing leadership role.
• Strongly digitally minded, with solid CRM capability — ideally hands-on HubSpot experience.
• The ability to use AI effectively as part of day-to-day marketing.
• 5+ years generalist marketing management experience with strong communications background.
• Healthcare or medical equipment marketing experience.
• Strong understanding of marketing principles and brand development.
• Proficient in digital marketing tools and platforms.
• Self-starter with the ability to work independently and take ownership of projects.
• Ideally you will come from a product/distribution background.

Responsibilities

• Develop and execute marketing automation and digital marketing campaigns aligned with company objectives.
• Execute end-to-end marketing campaigns across various channels, including digital, social, media and traditional.
• Perform regular tracking and analysis of marketing content performance
• Assist with the development of creative concepts for sales and marketing collateral
• Work with subject matter stakeholders to develop marketing plans
• Analyse key performance indicators to measure the success of marketing initiatives
• Budget management to optimise spending and maximize return on investment.
• Stay abreast of industry trends, emerging technologies and best practices to continuously improve marketing effectiveness.

Skills

Marketing leadership

Digital mindset

CRM

AI in marketing

Brand development

Tools

HubSpot

Job description

Match Consulting Pty Ltd in Sydney, Australia, seeks a Senior Marketing Manager to own and drive the marketing strategy across traditional, digital and emerging channels. You will lead internal and external marketing teams, develop and execute plans and budgets, and collaborate with Sales to stimulate demand and growth while strengthening the brand.

This hands-on leadership role requires a strong digital mindset, CRM proficiency (HubSpot preferred), and the ability to leverage AI in day-to-day