AI-Driven Marketo Operations Architect (Remote)

Wenty Leagues; Melbourne; Remote; AUD 110,000 - 160,000; Full time

Benefits offered by this job

ESOP

Remote-first environment

Home office allowance

Learning and development opportunities

Job summary

Employment Hero is seeking a Marketing Operations Specialist with a strong Marketo background to lead our AI-first automation initiatives. You will own the marketing engine, orchestrating campaigns, data flows, and system integrations with Salesforce while driving continuous improvement.

You will optimize processes, manage list operations, and document workflows to ensure scalable, transparent marketing operations across a remote-first global team.

Qualifications

• 5+ years of hands-on, advanced experience managing Marketing Automation Platforms (Marketo preferred) in a fast-paced B2B environment.
• Deep Marketo/CRM expertise with SLAs and data hygiene in cross-functional teams.
• Ability to architect marketing engine and automate workflows with AI tools.

Responsibilities

• Platform Management & Support: Manage Marketo operations, ensure uptime, accurate execution, scalable processes.
• Lead Investigations & Troubleshooting: Diagnose funnel leakage, routing issues, scoring anomalies, sync issues with Salesforce.
• Operational & Campaign Optimisation: Drive Marketo improvements, optimize logic, apply AI to repetitive tasks, speed up time-to-market.
• Cross-Functional Business Alignment: Translate marketing and sales needs into data constraints and technical solutions.
• System Overhaul & Simplification: Collaborate on high-level projects to reduce debt and clean Marketecture.
• List Operations Management: Oversee List Operations (2 reports), ensure data hygiene and timely list execution with AI enrichment.
• Ruthless Documentation: Maintain comprehensive docs for systems and workflows.

Skills

Marketo

Salesforce

CRM

Marketing Automation

Data Analysis

Tools

Salesforce

Job description

Employment Hero is seeking a Marketing Operations Specialist with a strong Marketo background to lead our AI-first automation initiatives. You will own the marketing engine, orchestrating campaigns, data flows, and system integrations with Salesforce while driving continuous improvement.

You will optimize processes, manage list operations, and document workflows to ensure scalable, transparent marketing operations across a remote-first global team.