ANZ Insurance Growth & ABM Marketing Lead

Nearmap

Sydney

Hybrid

AUD 140,000 - 190,000

Full time

41 hours ago
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Benefits offered by this job

Hybrid flexibility
Nearmap subscription
Wellbeing allowance
Quarterly wellbeing day off
Office lunch Tuesdays/Thursdays

Job summary

Nearmap is seeking a strategic ABM/ABX marketer to own ANZ Insurance-focused pipeline and bring local market insight to global campaigns. You will run account-based programs with Sales, influence senior stakeholders, and adapt global strategies to ANZ realities from our Sydney base.

The role requires 8+ years in ABM/ABX, strong cross-functional collaboration, and proficiency with Salesforce, Marketo/HubSpot, and intent data.

Qualifications

  • 8+ years in ABM/ABX, field, or demand generation marketing in B2B SaaS or tech.
  • Proven account-based programs run with enterprise AE teams.
  • Ability to influence senior Sales leaders and cross-functional partners without formal authority.
  • Experience with Salesforce, Marketo/HubSpot, and intent data.

Responsibilities

  • In-market pipeline strategy for ANZ Insurance with a focused account universe.
  • Account-based programs for priority carriers, mapped to buying committees.
  • Partner with Sales to unblock stalled deals and sequence outbound with campaigns.
  • ANZ Insurance event strategy and account targeting to maximize pipeline.
  • Bridge feedback between ANZ and global campaigns, adapting to local realities.

Skills

ABM/ABX marketing
Pipeline strategy
Enterprise sales alignment
Stakeholder influence
B2B SaaS

Tools

Salesforce
Marketo/HubSpot
Intent data (6sense)

Job description

Nearmap is seeking a strategic ABM/ABX marketer to own ANZ Insurance-focused pipeline and bring local market insight to global campaigns. You will run account-based programs with Sales, influence senior stakeholders, and adapt global strategies to ANZ realities from our Sydney base.

The role requires 8+ years in ABM/ABX, strong cross-functional collaboration, and proficiency with Salesforce, Marketo/HubSpot, and intent data.

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