Social Media Manager (f/m/d)

waterdrop®; Wien; On-site; EUR 40,500 - 49,500; Full time

Benefits offered by this job

MyClubs sports vouchers

In-house fitness centre

In-house restaurant

In-house doctor

Instahelp vouchers

Discount on waterdrop purchases

Summer and Christmas parties

Job summary

Waterdrop® in Vienna, Austria, seeks a Social Media Manager to develop and execute a comprehensive Instagram and TikTok strategy, plan content calendars, and craft engaging visuals and captions in line with our brand voice.

You will collaborate with creative teams and partners, manage community engagement, analyze performance, and report insights. The position offers an international environment with on-site amenities and growth opportunities.

Qualifications

• 2–3 years proven experience in social media management at a major brand
• Experience with Instagram and TikTok
• Proficiency with social media management tools and analytics platforms
• Skilled in editing/graphic design software (Figma, Photoshop, Premiere Pro, InShot/CapCut)
• Excellent language and writing skills, English at C1; German/Italian/French/Dutch/Spanish a plus
• Able to create engaging short-form video content from concept to final product

Responsibilities

• Develop and execute a comprehensive social media strategy to increase brand visibility, engagement, and follower growth
• Plan and manage a content calendar for all social platforms
• Create high-quality visual and written content aligned with the brand voice
• Collaborate with internal teams and external partners to produce and repurpose content
• Write compelling, on-brand captions to drive engagement
• Monitor and engage with followers daily to build community
• Implement community management strategies for questions and user content
• Track metrics and produce weekly/quarterly/campaign reports with insights
• Partner with Paid Social to align organic and paid content with goals
• Research audience behavior and trends to inform strategies

Skills

Social media management

Instagram & TikTok

Content creation tools

English writing (C1)

Video production

Tools

Meta Business Suite

TikTok Business Suite

swat.io

Sprout Social

Figma

Adobe Photoshop

Adobe Premiere Pro

CapCut

Job description

Drink More Water, together we grow. Here at waterdrop®, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco-friendly hydration solutions with our fruity little cubes – Microdrinks – that save up to 98% plastic compared to drinks in 500ml plastic bottles and help score one for the planet. Our centrally-located headquarters offers a vibrant environment, featuring an on-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 40+ stores around the world, dedicated B2B partners and over 22,000+ retail and branded stores, we can’t wait to take this journey to the next level –

Your Responsibilities At Waterdrop®

• As a Social Media Manager (m/f/d) you will develop and execute a comprehensive Social Media strategy to increase brand visibility, engagement, and follower growth.
• You will plan and manage a content calendar for all Social Platforms, aligning posts with seasonal campaigns, product launches, and brand milestones.
• You will conceptualize and create high-quality, engaging visual and written content (such as images, carousels, Reels, and Stories) that aligns with waterdrop’s brand voice and aesthetic.
• You will collaborate closely with internal creative teams, external creators and partners to produce and repurpose content, ensuring brand consistency and authenticity.
• You will write compelling, on-brand captions that resonate with our audience, encourage engagement, and align with each post’s objectives.
• You will monitor and engage with followers daily, responding to comments and tags to foster a sense of community and brand loyalty.
• You will implement effective community management strategies to handle questions, feedback and user‑generated content, ensuring a positive brand experience for followers.
• You will track and analyze key metrics to evaluate strategy performance, producing weekly, quarterly, and campaign‑specific reports with insights, trends, and actionable recommendations. You’ll keep global guidelines fresh and relevant, making sure every local team has what they need to stay on brand.
• You will partner with the Paid Social team to ensure organic and paid content aligns and reinforces campaign goals.
• You will conduct regular research on audience behavior, competitor activities, and Instagram trends to identify new opportunities and keep waterdrop ahead of the curve, using these insights to inform broader content and marketing strategies.

Your Strengths And Qualifications

• You have 2-3 years proven experience in social media management at a major brand or organization, with a strong focus on Instagram and TikTok.
• You have proficiency in social media management tools and analytics platforms (e.g., Meta Business Suite, TikTok Business Suite, swat.io, Sprout Social,…).
• You are highly skilled in editing/graphic design softwares such as Figma, Adobe Photoshop, Adobe Premiere Pro, InShot or CapCut Pro.
• You have exceptional language and writing skills, with the ability to craft engaging and on‑brand captions, replies and comments. (Proficiency in English at a C1 level is essential; knowledge of native‑level German, Italian, French, Dutch, or Spanish is a plus.)
• You are skilled behind and in front of the camera and can create engaging short‑form video content – from concept to final product.
• You have strong analytical skills to interpret performance metrics and optimize content strategies accordingly.
• Keeping up with industry trends and platform updates comes as naturally to you as a second language.
• You have the ability to stay organized, work independently, and thrive in a fast‑paced, collaborative environment.

What We Offer You

• A high‑achieving, international community of waterdrop colleagues, located in a brand-new HQ in Vienna, Austria.
• Development opportunities in one of the fastest‑growing e‑commerce companies in Europe.
• MyClubs sports vouchers, to have a sporty balance.
• In‑house fitness centre.
• In‑house company doctor & Instahelp vouchers.
• In‑house restaurant with subsidized healthy meals, for a break with your colleagues.
• Discount on your waterdrop purchases.
• Legendary summer and Christmas parties!

The minimum salary for this position is EUR 45.000 gross per year on a full‑time basis. Depending on your qualifications, there is the willingness for overpayment.

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business and enables us to solve important problems and deliver added value. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.