Senior Marketing Lead, Austria — Omnichannel & Digital

Novo Nordisk A/S

Wien

Hybrid

EUR 102,000 - 154,000

Full time

3 days ago

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Benefits offered by this job

KlimaTicket public transport pass

Health insurance

Company pension

Company car

Flexible working hours

Job summary

Novo Nordisk A/S in Austria (Vienna) seeks a Marketing Senior Manager to shape consumer and healthcare professional engagement from awareness to treatment initiation. You will turn insights into impactful campaigns and lead teams and partners to life-changing strategies.

You will own the budget, oversee agencies, and drive measurement, with a focus on digital ecosystems, analytics and omnichannel excellence. Fluent English and German are expected. The role is based in Vienna.

Qualifications

Bachelor-level degree in marketing, business, communications or related field.
Experience turning insight into measurable marketing strategies and campaigns.
Experience owning budgets, managing agencies, and engaging senior stakeholders.
Strong understanding of consumer paths, digital ecosystems, analytics and marketing effectiveness.

Responsibilities

Define and lead an integrated consumer and healthcare professional marketing strategy with a clear roadmap and success measures.
Own the full path from awareness to activation across paid, owned, earned channels.
Lead insight-driven campaigns, launches, content and omnichannel engagement with accuracy and compliance.
Set KPI framework and dashboards; use analytics and test-and-learn to improve channel mix and investment.
Steward the marketing budget and explore digital, e-health and partnerships responsibly.
Coach and develop the team; build capabilities in consumer, digital, analytics and omnichannel.