Senior Marketing Leader – Austria (Hybrid, AI-Driven Growth)

Biopharma Asia; Wien; Hybrid; EUR 102,000 - 154,000; Full time

Benefits offered by this job

KlimaTicket public transport pass

Health insurance

Company pension

Company car

Flexible working hours

Job summary

Novo is seeking a Marketing Senior Manager in Vienna to shape how we engage people and healthcare professionals from initial awareness through to treatment initiation and retention. You will translate insights into strategies and campaigns, leading cross-functional teams and external partners to deliver measurable results.

You will own end-to-end marketing, manage budgets and agencies, and drive digital, e-health and AI-enabled capabilities while ensuring scientific accuracy and compliance

Qualifications

• Bachelor's degree or equivalent in marketing, business, communications, life sciences or a related field.
• Significant experience in consumer marketing, brand marketing, digital marketing, omnichannel engagement or consumer experience.
• Experience owning a budget, managing agencies, measuring performance and engaging senior stakeholders.

Responsibilities

• Own the marketing direction for Austria and make sure it delivers for people, for healthcare professionals and for the business.
• Define and lead an integrated consumer and healthcare professional marketing strategy, with a clear roadmap, investment choices and success measures.
• Own the full path from awareness and consideration to activation, initiation and retention, finding the barriers and opportunities at each step and keeping the experience consistent across paid, owned, earned and partner channels.
• Lead insight-driven campaigns, launches, content, omnichannel engagement and congress activities, with scientific accuracy, accessibility and compliance built in.
• Set the KPI framework and dashboards, and use analytics, A/B testing and test-and-learn to improve channel mix, content and media investment.
• Steward the marketing and commercial excellence budget, and explore new digital, e-health and external partnerships and AI-enabled capabilities responsibly.
• Coach and develop your team where assigned, and build consumer, digital, analytics, AI and omnichannel capabilities across the organisation.

Skills

Strategic thinking

Execution

Consumer marketing

Brand marketing

Digital marketing

Omnichannel

Budget management

Agency management

Performance measurement

Stakeholder engagement

Digital analytics

Marketing analytics

Experimentation

People leadership

Communication

English

Veeva Vault PromoMats

Education

Bachelor's degree or equivalent in marketing/ business/ communications/ life sciences

Tools

Veeva Vault PromoMats

Job description

Novo is seeking a Marketing Senior Manager in Vienna to shape how we engage people and healthcare professionals from initial awareness through to treatment initiation and retention. You will translate insights into strategies and campaigns, leading cross-functional teams and external partners to deliver measurable results.

You will own end-to-end marketing, manage budgets and agencies, and drive digital, e-health and AI-enabled capabilities while ensuring scientific accuracy and compliance