[RWFSL] - Marketing & Communications Manager

Rosewood Hotel Group; Österreich; On-site; EUR 70,000 - 110,000; Full time

Job summary

Rosewood Schloss Fuschl in Austria seeks a Marketing & Communications Manager to shape and execute the resort's strategy, driving brand visibility, guest engagement, and revenue through integrated campaigns.

You will lead cross‑functional collaboration with Communications, Revenue, Events and Operations to reflect the Sense of Place philosophy and maintain ultra-luxury brand standards across channels.

Qualifications

• Experience in Marketing & Communications, ideally luxury hospitality or premium brands.
• Proven leadership and ability to develop and inspire a team.
• Strong knowledge of digital marketing, social media, content creation, PR, CRM, and brand management.
• Excellent project management and organizational skills; able to handle multiple priorities.
• Creative storyteller with a commercial mindset and results orientation.
• Experience managing external agencies and production partners.

Responsibilities

• Support the Director of Communications in shaping and executing the resort's marketing and communications strategy.
• Drive brand visibility, strengthen guest engagement, and support revenue-generating initiatives.
• Oversee campaigns across digital, social, paid, earned, owned and traditional media.
• Lead content creation and storytelling, including photo and video shoots, editorial content, partnerships, and influencer collaborations.
• Manage and develop the Marketing & Communications team.
• Collaborate with Operations and Commercial teams to integrate experiences into marketing campaigns.
• Drive CRM, EDM, and guest engagement strategies.

Skills

Leadership

Content creation

Project management

Communication

Digital marketing

CRM

Brand management

Negotiation

Job description

OUR PURPOSE AND CULTURE

We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.

As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.

THE TEAM

You will be part of the Commercial team at Rosewood Schloss Fuschl, working closely with the Director of Communications and partnering with Revenue Management, Events, Food & Beverage, Asaya Spa, Rooms, and Talent & Culture teams.

This role collaborates cross-functionally with hotel leadership, Rosewood corporate teams, media partners, and external agencies to ensure a consistent and impactful brand presence while supporting the property's commercial objectives and ultra-luxury positioning.

YOUR ROLE

As Marketing & Communications Manager, you will support the Director of Communications in shaping and executing the resort's marketing and communications strategy. You will be responsible for driving brand visibility, strengthening guest engagement, and supporting revenue‑generating initiatives through integrated marketing campaigns, public relations activities, digital communications, and strategic storytelling.

As a key ambassador of the Rosewood brand, you will work across departments to ensure that all marketing and communications efforts reflect our Sense of Place philosophy while maintaining the highest standards of luxury brand representation.

HOW YOU’LL MAKE THE PLACE

• Support the execution of a comprehensive 360° marketing and communications strategy aligned with annual KPIs, business objectives, and Rosewood’s ultra‑luxury positioning
• Develop and manage impactful brand marketing, PR, and media engagement initiatives that enhance awareness and drive advocacy
• Oversee integrated marketing campaigns across digital, social media, paid, earned, owned, and traditional media channels
• Lead content creation and brand storytelling initiatives, including photo and video shoots, editorial content, partnerships, and influencer collaborations
• Manage and develop the Marketing & Communications team, fostering creativity, collaboration, and professional growth
• Lead recruitment, onboarding, and talent development within the Marketing & Communications team
• Manage agency relationships and support the administration of the annual MarCom budget with a focus on effectiveness and performance optimization
• Collaborate closely with Operations and Commercial teams to integrate Food & Beverage, Wellness, Events, and Entertainment experiences into holistic marketing campaigns
• Drive CRM, EDM, and guest engagement strategies to enhance personalization, loyalty, and revenue growth
• Ensure brand consistency across all platforms, materials, and guest‑facing communications
• Represent Rosewood Schloss Fuschl at media events, press engagements, partnerships, and industry activations
• Monitor campaign performance, market trends, and competitor activity to continuously optimize marketing effectiveness
• Support the development and execution of strategic partnerships that strengthen the resort's visibility and positioning

COULD THIS BE YOU?

• You have previous experience in Marketing & Communications, ideally within luxury hospitality, lifestyle, travel, or premium consumer brands
• You possess leadership experience and a proven ability to manage, develop, and inspire team members
• You have a solid understanding of digital marketing, social media, content creation, public relations, CRM, and brand management
• You demonstrate excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
• You are a creative storyteller with a strong commercial mindset and results‑oriented approach
• You have experience managing external agencies, media partners, influencers, and production partners
• You are confident analyzing campaign performance and translating insights into actionable strategies
• You possess exceptional communication, presentation, and interpersonal skills
• You have a strong eye for detail and a passion for luxury brands, hospitality, and guest experiences
• You speak fluent English; German and additional languages are a strong advantage
• You are proactive, innovative, and thrive in a dynamic and fast‑paced environment

OUR COMMITMENT TO YOU

At Rosewood Hotel Group, your voice is heard - and valued. We’re a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture, and geography of our destinations. We’re not only committed to building and nurturing genuine, long‑lasting relationships but to transforming them - and our Diversity, Equity & Inclusion (DEI) strategy helps put these principles into practice.