Remote E-commerce Marketing Analyst

Placements24; Lorenziberg; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Career growth opportunities

Job summary

Placements24 is seeking a highly analytical Remote E-commerce Marketing Analyst to join a fully remote team. You will dive into customer behavior, campaign performance, and sales data to uncover actionable insights that drive strategic decisions and optimize e-commerce growth.

This role requires strong quantitative skills and the ability to translate data into business improvements from anywhere in Europe. You will develop dashboards, evaluate campaigns across channels, perform market research,

Qualifications

• Bachelor's degree in a quantitative field.
• Minimum of 3 years of data analysis experience in e-commerce or digital marketing.
• Proficiency with web analytics platforms (GA/Adobe Analytics).
• Strong data manipulation using SQL, Excel, Python or R.
• Experience with A/B testing and CRO.
• Excellent presentation and communication skills.
• Familiarity with data visualization tools (Tableau, Power BI).
• Self-motivated and able to work remotely.

Responsibilities

• Analyze e-commerce traffic, user behavior, and conversion funnels to identify optimization opportunities.
• Track and evaluate digital marketing campaigns across channels with detailed reports.
• Develop dashboards to monitor KPIs for sales, marketing, and engagement.
• Conduct market research and competitive analysis to spot trends and threats.
• Segment customer data to understand purchasing patterns and lifetime value.
• Collaborate with marketing, sales, and product to drive data-driven recommendations.
• Utilize A/B testing to measure impact of site and marketing changes.
• Forecast sales trends based on data and market insights.
• Present findings clearly to technical and non-technical audiences.
• Stay updated on analytical tools and e-commerce best practices.

Skills

Data analysis

SQL

Python

R

Excel

Google Analytics

A/B testing

CRO

Tableau

Power BI

Education

Bachelor's degree in a quantitative field

Tools

Tableau

Power BI

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a leader in the online retail space, is actively seeking a highly analytical and data-driven Remote E-commerce Marketing Analyst to join their fully remote team. This critical role involves diving deep into customer behavior, marketing campaign performance, and sales data to uncover actionable insights that will drive strategic decision-making and optimize our e-commerce growth. You will be instrumental in interpreting complex datasets, identifying trends, and communicating findings to stakeholders across the organization. As a remote-first company, we provide a flexible and empowering work environment, equipping you with the necessary tools to excel from anywhere in South Africa. If you possess a strong quantitative background, a passion for e-commerce, and the ability to translate data into tangible business improvements, this is an exceptional opportunity to make a significant impact.

Key Responsibilities

• Analyze e-commerce website traffic, user behavior, and conversion funnels to identify areas for optimization and growth.
• Track and evaluate the performance of digital marketing campaigns across various channels (SEO, SEM, social media, email, affiliate marketing), providing detailed reports and insights.
• Develop and maintain dashboards and reports to monitor key performance indicators (KPIs) related to sales, marketing, and customer engagement.
• Conduct market research and competitive analysis to identify new trends, opportunities, and threats within the e-commerce landscape.
• Segment customer data to understand purchasing patterns, lifetime value, and inform targeted marketing efforts.
• Collaborate with marketing, sales, and product teams to provide data-driven recommendations for improving customer acquisition, retention, and revenue.
• Utilize A/B testing methodologies to measure the impact of changes to the website and marketing initiatives.
• Forecast sales trends and marketing performance based on historical data and market insights.
• Present complex analytical findings in a clear, concise, and understandable manner to both technical and non-technical audiences.
• Stay abreast of the latest analytical tools, techniques, and e-commerce best practices.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field.
• Minimum of 3 years of experience in data analysis, with a focus on e-commerce or digital marketing.
• Proficiency in using web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Strong experience with data manipulation and analysis tools (e.g., SQL, Excel, R, Python).
• Demonstrated ability to interpret complex data, identify trends, and generate actionable insights.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent presentation and communication skills, with the ability to convey data-driven insights effectively.
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Self-motivated and able to work independently in a remote setting.
• A strong understanding of e-commerce business models and marketing strategies.

Benefits

• Competitive salary commensurate with experience and skills.
• Fully remote work arrangement providing ultimate flexibility.
• Opportunity to work with cutting-edge data analysis tools and technologies.
• Professional growth and development opportunities in a dynamic field.
• Be a key contributor to a growing and innovative e-commerce company.
• Collaborative and supportive virtual team environment.
• Regular performance reviews and potential for advancement.