eCommerce Data & Analytics Specialist (f/m/d)

Woom Bikes; Wien; On-site; EUR 30,000 - 36,000; Full time

Job summary

Woom Bikes is seeking an eCommerce Data & Analytics Specialist to drive conversion optimization across our global store.

You will partner with Product, UX, and Merchandising to design and analyze experiments, provide actionable insights, and help grow CVR and AoV across markets. The role emphasizes a data-driven approach and cross-functional collaboration in an international team.

Qualifications

• 2-3 years in Conversion Rate Optimization, UX Analytics, or Web Experimentation.
• Experience running end-to-end A/B tests on high-traffic D2C storefronts.
• Ability to provide UX research and statistical guidance to product/design teams.

Responsibilities

• Manage testing pipeline by collecting hypotheses and prioritizing backlog.
• Set up and QA A/B/multivariate tests with optimization tools, coordinating with web developers.
• Provide UX data (heatmaps, funnels) to inform test creation and feature changes.
• Build dashboards to monitor experiments and track CVR and revenue impact.
• Coach stakeholders on statistical significance, sample sizes, and confidence intervals.

Skills

CRO

UX Analytics

Web Experimentation

CRO Tools Proficiency

English & German

Tools

VWO

Optimizely

AB Tasty

Google Analytics

Job description

About the Role

Do you love untangling user journeys, hunting down conversion bottlenecks, and turning raw shopper behavior into clear, actionable growth opportunities? Then you’ve come to the right place!

As an eCommerce Data & Analytics Specialist in our global eCommerce team, you will act as our go-to partner for testing and conversion—providing the experimental framework, baseline research, and statistical analysis that empower our Product, UX, and Content teams to run high-impact A/B tests. You won't just be crunching numbers in a vacuum; your primary focus is delivering an end-to-end optimization service that helps Product Owners, UX Designers, and Shop Managers eliminate friction and unlock measurable boosts in CVR and AoV across our international markets.

Your Mission:

• Managing the testing pipeline by accepting hypotheses from Product Owners, UX Designers, and Shopmanagers, structuring them into a prioritized testing backlog.
• Conducting technical setup and QA of A/B and multivariate tests using dedicated optimization tools, partnering with web developers for complex builds.
• Supplying UX and Product teams with initial behavioral data (heatmaps, click tracking, funnel drop-off reports) to inform test creation.
• Building automated test dashboards that allow stakeholders to monitor active experiments and independently track impact on CVR and revenue.
• Coaching business leads on evaluating statistical significance, sample sizes, and confidence intervals before making rollout decisions.
• Assisting Product and Merchandising teams in defining precise success metrics (e.g., CVR lift, Add-to-Cart rate) for new features and site changes.
• Maintaining a centralized archive of all past test results, hypotheses, and learnings for open access across regional and global teams.
• Conducting enablement sessions for content specialists and UI designers on CRO best practices to foster a data-driven testing culture.

Your Skills:

• 2-3 years in Conversion Rate Optimization, UX Analytics, or Web Experimentation.
• Demonstrated track record of running end-to-end A/B testing programs on high-traffic D2C storefronts.
• Experience providing UX research, friction analysis, and statistical guidance to Product Owners and Designers.
• Proficiency with CRO platforms (e.g., VWO, Optimizely, AB Tasty) and web analytics tools.
• Strong interpersonal skills, a structured way of working, and enjoyment in working closely within an international team.
• Very good English (primary team language in a global context) as well as good German skills.

Who we are

Our sustainable and lightweight bikes have won awards and created a loyal customer base all over the world! We are an international, multicultural team with more than 15 nationalities. With over 170 employees it can be difficult to maintain the startup atmosphere, so we place a lot of emphasis on a friendly working atmosphere and extensive onboarding.

For this position, we offer you a gross monthly salary starting at EUR 3000 on a full-time basis. Of course, we take into account your individual qualifications and experience and are willing to pay an appropriate overpayment. We will be happy to discuss details in person.

We focus on diversity and celebrate it. Equal opportunities for everyone and an anti-discriminatory personnel policy are particularly important to us.