German Copywriter - Brand Voice & Storytelling, Vienna HQ

Waterdrop Inc.; Wien; On-site; EUR 42,000 - 52,000; Full time

Benefits offered by this job

On-site restaurant

Gym/fitness facilities

Company doctor

Sports vouchers

Subsidized meals

Job summary

Waterdrop Inc. in Vienna, Austria, seeks a German Copywriter to craft clear, on-brand German copy across digital and physical touchpoints, from website content to campaigns and retail materials.

You translate or adapt copy from English, develop copy-driven concepts, and collaborate with Brand, Sales and external partners to preserve tone, storytelling and quality across all channels. We offer an international, high-achieving community at a brand-new Vienna HQ with development opportunities,

Qualifications

• Proven experience writing high-quality German copy for brands, campaigns or digital products.
• Strong instinct for tone, storytelling and brand voice.
• Experience contributing to concepts and creative thinking, not just executing assets.
• Independent, structured working style with confidence managing multiple priorities.
• High attention to detail and quality mindset.
• Additional copywriting experience in other languages, ideally English, is highly valued and may be used to occasionally support cross-language projects.

Responsibilities

• Write clear, on-brand German copy across key digital and physical touchpoints (website, CRM, campaigns, B2B, retail, (D)OOH).
• Develop copy-driven concepts and creative ideas from first thought to final execution.
• Craft distinctive messaging for brand campaigns, activations and partnerships.
• Create persuasive first-touchpoint messaging for wholesale materials and POS to drive retail conversion.
• Collaborate closely with internal Brand teams, online and offline sales teams and external partners.
• Apply and evolve waterdrop’s tone of voice and brand guidelines across all channels.
• Translate or adapt copy from English into German, ensuring tone of voice and brand intent are preserved.
• Edit, proofread and challenge copy with a strong balance of storytelling, SEO and performance.

Skills

German copywriting

Brand voice

Creative thinking

Multitasking

Job description

Waterdrop Inc. in Vienna, Austria, seeks a German Copywriter to craft clear, on-brand German copy across digital and physical touchpoints, from website content to campaigns and retail materials.

You translate or adapt copy from English, develop copy-driven concepts, and collaborate with Brand, Sales and external partners to preserve tone, storytelling and quality across all channels. We offer an international, high-achieving community at a brand-new Vienna HQ with development opportunities,