EMEA Channel Marketing Lead — German Fluent

ConnectWise; Wien; Hybrid; EUR 80,000 - 120,000; Full time

Job summary

ConnectWise is seeking a Channel Marketing Manager for the EMEA region to drive regional strategy, programs, and partnerships with distributors and channel partners. The role requires translating global partner strategy into regional actions and managing MDF investments.

The ideal candidate has 6+ years in B2B channel marketing, German fluency, and experience across multiple EMEA markets. Travel up to 40-50% may be required. Onsite/Hybrid/Remote options are location-dependent.

Qualifications

• 6+ years of B2B channel or partner marketing experience.
• Experience building through-partner demand programs that produced measurable pipeline and revenue.
• Strong knowledge of MDF and co-op programs, including planning, governance, forecasting and ROI measurement.
• Experience working with distributors, resellers or MSPs across multiple EMEA markets.
• Fluency in German is essential for this role.
• Bachelor’s degree or equivalent business experience.
• Willingness to travel 40-50%.

Responsibilities

• Own the EMEA channel marketing plan, aligning investment and execution with regional revenue priorities, pipeline gaps and priority partner segments.
• Partner with EMEA Channel Sales and distributors to identify the partners, accounts, markets and solutions with the greatest growth potential.
• Build and execute integrated through-partner demand programs spanning digital campaigns, content, events, enablement and seller activation.
• Drive to-partner programs that increase partner awareness, engagement, readiness and adoption of priority ConnectWise solutions.
• Translate global Channel and Partner Program frameworks into relevant regional activation plans, providing feedback that helps improve the global program.
• Manage the regional MDF and co-op portfolio, including planning, business cases, budget allocation, compliance, forecasting and performance measurement.
• Create repeatable partner campaigns and resources that make it easy for distributors and partners to take ConnectWise solutions to market.
• Coordinate with Channel Sales, Demand Generation, Field Marketing, Product Marketing, Digital, Operations and Finance to deliver integrated programs and clear follow-up.
• Establish goals and reporting for partner activation, partner-sourced and partner-influenced pipeline, bookings, solution adoption and return on investment.
• Use performance data, partner feedback and market insights to optimize investment, scale effective programs and stop activities that are not producing results.
• Maintain clear communications and operating rhythms with regional Sales leaders, distributors, partners and global Channel Marketing.
• Ability to manage multiple markets, budgets, partners and programs in a fast-moving environment.

Skills

Channel marketing

Partner programs

Campaign management

Stakeholder management

ROI analytics

Education

Bachelor’s degree

Job description

ConnectWise is seeking a Channel Marketing Manager for the EMEA region to drive regional strategy, programs, and partnerships with distributors and channel partners. The role requires translating global partner strategy into regional actions and managing MDF investments.

The ideal candidate has 6+ years in B2B channel marketing, German fluency, and experience across multiple EMEA markets. Travel up to 40-50% may be required. Onsite/Hybrid/Remote options are location-dependent.