Creative Lead — DTC & Performance Creative (Remote)

Jobgether; Lavamünd; Vor Ort; EUR 77.000 - 97.000; Vollzeit

Benefits dieser Stelle

Fully remote

US-time-zone overlap preferred

Zusammenfassung

Partner company is seeking a Creative Lead – DTC & Performance Creative to oversee the creative engine across agencies and internal teams, driving customer acquisition in a fast-growing direct-to-consumer environment.

You will lead production from research and briefing through QA, testing, and iteration, translating performance data into repeatable creative systems and actionable recommendations.

Qualifikationen

• 4+ years of experience in performance creative, creative production, agency management, or a closely related field.
• Experience managing creative agencies, vendors, creators, editors, designers, copywriters, or other partners.
• Strong experience briefing and developing paid social creative, particularly for Meta and TikTok.
• Strong understanding of DTC/eCommerce, UGC, performance creative, and direct-response marketing principles.
• Ability to connect creative decisions and production output to performance metrics and broader business outcomes.
• Comfortable managing creative workflows using Notion or similar project and collaboration tools.
• Excellent written communication skills, particularly for asynchronous collaboration, briefing, feedback, and reporting.
• Highly organized, proactive, detail-oriented, and comfortable taking ownership of outcomes in a fast-moving environment.
• Strong analytical and research skills, with the ability to turn customer insights and performance data into actionable creative recommendations.
• Preferred: Experience in health, wellness, supplements, fitness, or consumer health.
• Preferred: Experience managing multiple brands or agency/vendor relationships simultaneously.
• Preferred: Experience sourcing, evaluating, and managing agencies or freelance creative talent.
• Preferred: Experience producing creative performance reports or internal learning updates.
• Preferred: Familiarity with ad libraries, customer-review research, Reddit, Amazon reviews, TikTok research, and competitor analysis.

Aufgaben

• Own the end-to-end creative production process across multiple external creative agencies and an internal team, managing priorities, quality, delivery, reviews, and performance.
• Lead agency relationships, including running biweekly calls, setting expectations, reviewing output, and holding partners accountable for execution and results.
• Develop approximately 10 creative briefs per week using customer research, audience insights, competitive intelligence, and performance data.
• Oversee and quality‑check scripts, static concepts, UGC ideas, hooks, video edits, landing‑page concepts, and supporting research.
• Provide clear, actionable creative feedback to strategists, editors, designers, creators, copywriters, and agency partners.
• Manage creative workflows and production tracking through Notion or comparable project‑management systems.
• Research winning advertisements, customer reviews, competitors, audience pain points, offers, hooks, and emerging creative patterns to inform new concepts.
• Analyze creative performance and identify which concepts, formats, messages, and executions are working and which opportunities should be tested next.
• Translate weekly performance insights into clear team updates, actionable recommendations, and repeatable creative systems.
• Collaborate across creative and performance functions to continuously improve production efficiency, creative quality, and campaign results.

Kenntnisse

Performance creative

Agency management

Briefing and development

Paid social optimization

Notion (project mgmt)

Data-driven decision making

Cross-functional collaboration

Analytical mindset

Ownership mindset

Performance metrics awareness

Tools

Notion

Jobbeschreibung

Partner company is seeking a Creative Lead – DTC & Performance Creative to oversee the creative engine across agencies and internal teams, driving customer acquisition in a fast-growing direct-to-consumer environment.

You will lead production from research and briefing through QA, testing, and iteration, translating performance data into repeatable creative systems and actionable recommendations.